Data-Driven Decision Making for Effective Digital Marketing Strategy

Data-Driven Decision Making for Effective Digital Marketing Strategy In today’s digital world, data is considered to be the new oil. It is the most crucial piece that holds the entire puzzle together. Data forms the foundation of the entire digital ecosystem and without it, the entirety of the online realm would collapse. This is exactly …

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Landing Page Optimization: A Complete Guide to Boost Conversions

Landing Page Optimization: A Complete Guide to Boost Conversions What is a landing page? You must have come across tons of digital ads across search engine result pages, social media platforms, websites, applications, etc. If you’ve clicked on any of these ads, you must have noticed that it takes you to a different page than …

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Audience Targeting Strategies in Digital Marketing: How to Reach the Right Users

Audience Targeting Strategies in Digital Marketing: How to Reach the Right Users Digital Marketing is a dynamic discipline that is predominantly consumer-centric and user-based. Audience Targeting is thus a crucial facet of digital marketing as it focuses on identifying and reaching the right users who can turn into potential customers for businesses. It is an …

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Which online course is best for digital marketing?

Which online course is best for digital marketing? Digital marketing is one of those dynamic fields that has been attracting aspiring professionals, students as well as entrepreneurs alike. If you’re looking to set foot into the digital marketing industry, your journey must begin with a good online digital marketing course! The process of picking the …

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Digital Marketing for Political Campaigns: Tips for Successful Campaigns

Digital Marketing for Political Campaigns: Tips for Successful Campaigns With elections right around the corner, political campaigns are trying to reach every nook and corner of the country. While dealing with a widespread and diverse population, information is the fundamental currency to build a good political strategy. Digital marketing can act as a catalyst in …

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What is Influencer Marketing: Importance, Benefits & Types

What is Influencer Marketing: Importance, Benefits & Types We humans are creatures of imitation. Our wants are usually driven by a tendency to compare ourselves and our possessions with those of the people around us. This human propensity has been getting tapped effectively by brands for many years now. Influential people have always been crucial …

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