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Digifine Academy Of Digital Education (DADE)

Mobile Marketing Guide for your brand 2023

With the developing technologies of mobile devices more and more people have begun to use their smartphones for various purposes from communication and e-commerce to trade and businesses. This opens up an area of digital marketing to target their customers with the products and services more effectively. Such type of marketing focused on mobile devices is called Mobile Marketing. Mobile Marketing can be highly effective in promoting your products and services or in building your brand.

What is Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS, social media, and various other mobile applications.In recent years, customers have started to shift their attention to mobile and because of this, marketers are doing the same to create a true omnichannel engagement.

Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. From email to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect—and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms.

Why invest in Mobile Marketing

Mobile marketing introduces an easier and better way to communicate directly with customers and advertise products. Ecommerce business can be easily enhanced through Mobile Marketing. Marketers now contact users according to their natures and requirements. They can research and find what kind of services or products are being searched by customers and notify them based on this research.  Here’s why this is the right time for you  to invest in Mobile Marketing for your brand: Availability of quick services anytime- People want good, easy, and quick services. They are looking for a service provider which can fulfill their requirements anytime, anywhere, and can be easily reached. A company can contact a user via mobile marketing techniques. A customer can also send feedback easily. Mobile has become an undetachable part of life- Mobile is a necessary part of daily life. It can easily be carried anywhere and that’s why becomes a favorite device for e-shopping in leisure time. Mobile is not only used for e-shopping but also used in a physical store- A physical store also uses mobile services for providing services and advertising. Many stores will save your number to notify you about special products and discount offers. SMS Marketing- SMS and MMS marketing bring a tremendous change in marketing. Now users are getting offers and discounts or get notified of sales via SMS or MMS. Mobile search index becomes primary content for ranking- Google is going to make search index based on mobile search ranking rather than desktop search ranking. So your website search ranking will be based on mobile searching rather than desktop searching. Importance of Mobile advertisement- Advertising on mobile sites or directly to mobile seems more effective in marketing.

How to plan Mobile Marketing for your brand-:

  1. Make your website mobile-friendly: The first thing you should do before you start a mobile marketing campaign is to make your site mobile-friendly. You need to make sure that menus and content display well for users and you can’t do that unless you have a mobile-friendly theme.
  2. Create Mobile-Friendly content : Write content based on what mobile users need while on the go. If you’ve been using your PC for writing online, you might think all of your tabs, pages, and links are relevant and essential but in this mobile age, they are not. You have to keep in mind that most mobile devices display content on a small screen. Writing your headlines: When you’re writing for mobile users, you don’t have the luxury of a wide PC screen to display long headlines. Make your headlines shorter and more persuasive, to show the benefit of reading as soon as they see them. Optimize for Search Engines: A recent study revealed that 70% of mobile searches lead to action on a website, usually within 1 hour from the time of searching. You need Mobile SEO because mobile’s share of organic search has increased steadily and this trend will continue, well into the future.
  3. Take your brand to Mobile users: Brands can’t ignore mobile and neither can bloggers, software developers, and business owners. One way to get your brand out there is with mobile ads, which you can run through social media and other channels. A recent case study by Medialets shows higher CTRs on tablets (0.59%) compared to desktops (0.23%). Ads on mobile apps performed twice as well as those on mobile websites.
  4. Get Google my Business: Mobile users often look for local information. If you want to deliver, you need to get your business on the local map. Google makes this simple with Google My Business, which also makes it easy for both mobile and desktop users to discover you. Once you’re listed, you’ll notice an improvement in overall search engine traffic, because mobile device users will be able to locate your business when they search.
  5. SMS Marketing: SMS Marketing is an excellent mobile marketing tool. SMS marketing has a high engagement rate. It’s also easy to track SMS marketing campaigns. SMS marketing is very interactive and sees a high response rate you can get responses and reviews immediately from a customer. SMS marketing is fast and easy to set up it also creates a sense of urgency since users have the habit of checking for messages instantaneously when they arrive.
  6. Make your website Navigable : Navigation is one of six user interface fixes that can increase conversion rates. Your menu, footer bar, and other items have to be navigable. It has to be responsive, so it can display perfectly, no matter what mobile device people are using. 
  7. Voice Search Optimisation: In the age of Google, voice search has become an essential part of any Smartphone user’s routine. Google has stated that its voice search has an accuracy rate of 95% The results between a Voice and a typed search are identical. Voice search is more a matter of convenience. Customers are using Voice search for finding businesses, shopping online, and Contacting Customer support. Having Voice search optimization is now an integral part of a Mobile marketing plan.
  8. Add a Personal touch: When you personalize your marketing for mobile users, it doesn’t mean that you just talk about yourself and your achievements but it means that you’re connecting at a personal level, putting yourself in their shoes, and answering their questions.