Career Prospects in Graphic Design: Scope, Jobs & Salary in 2024
Graphic Design is the art of applying design and fine arts principles for the purpose of communicating specific ideas through a combination of text and visuals. A graphic designer plays the role of interpreting and in a sense, encrypting messages in the graphic form using textual and visual nuances. The point of it is to convey something in an indirect, creative and memorable manner. Graphic designers must be adept with all the basic and advanced graphic design principles and techniques and know how to apply them to each project innovatively. Graphic Design is a creative field that requires attention to detail, originality, authenticity, the curiosity to play with different graphic design tools and produce imaginatively vibrant and cohesive content. This article spans all the important components of graphic design to help you understand its scope, career prospects, industries, job roles, salary and best graphic design certifications in 2024.
Scope of Graphic Design in 2024:
Graphic design is an age-old discipline that emerged into industrial prominence around a century ago. Rooted in fine art and design principles, it has now naturally evolved to envelop digital tools and technologies to serve various purposes. Everywhere you look, you can find a place where graphic design was used – from billboards, road signs and printed advertisements to digital marketing and social media campaigns as well as product design. Things can be illustrated, presented and visualized more cohesively to improve user or viewer experience. Simple information or ideas can be revolutionized and made more cogent, compelling and convincing with effective design and visuals. It has the power to form, influence and change people’s opinions as well as alter the way something is perceived. Graphic design has a brilliant future ahead with the surfacing of new technologies, tools and platforms.
Industries with demand for Graphic Designers in 2024:
The demand for graphic designers has grown over the years and will only continue to snowball in the future. While graphic design is required in nearly every industry, enlisted below are a few of them to give you a rough picture:
- Advertising & Marketing
- Healthcare
- Publishing
- Web Development
- Public Relations
- App Design
- Gaming
- Social Media
- Animation
- Fashion
- Education
- Product Development / Packaging, etc.
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Modules covered in Graphic Design – Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Figma, InDesign, etc.
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Jobs in Graphic Design in 2024:
The field of Graphic Design has several roles that can usually be handled from any part of the globe. You can find a range of remote, in-office, part-time, full-time, freelancing graphic design jobs.
- Graphic Designer – A graphic designer takes care of anything that involves creating captivating visuals of any kind for businesses. These can be in the digital or printed form.
- Web Designer – Web designers’ job is to handle all the visual elements of websites and web pages including details like fonts, graphics, layout, color scheme, etc.
- Product Designer – A product designer strives to make a brand’s product or service and its features well-rounded, functional, attractive, engaging and easily usable.
- Illustrator – Illustrators create two dimensional artwork and design for newspapers, books, comics, advertisements, magazines, journals, etc.
- 3D Illustrator / Artist – As the name suggests, 3D artists are responsible for producing three dimensional illustrations and models of products, games, films, animation, etc. Since these are intricately detailed and realistic, they enhance interaction and engagement with the audience.
- Animator – Animations are compilations of several images presented subsequently in frames to give the impression of movement. Animators create 2D, 3D, stop-motion, hand-drawn, digital, etc. kinds of animations.
- UI Designer – UI or User Interface Designers are in charge of creating an engaging user interface through thoughtful and attractive visual design for websites or applications.
- UX Designer – A User Experience (UX) Designer concerns themselves with the usability and functionality of a brand’s products, services, websites, applications, etc. They are responsible for enhancing users’ experience and engagement with the brand.
- Logo Designer – Logos are like symbols that represent everything about a brand or company in a single, tiny and packed graphic. Logo designers have to put a thought into creating a memorable logo that has the power to distinguish a brand from the rest in the market.
- Motion (Graphics) Designer – Motion graphics pertain to art that has some movement, like in animations, television, films, etc. This is created by skilled professionals called motion or motion graphics designers.
- Print Designer – All things print media, such as labels, tags, plastic wrappers, stickers, book covers, books, magazines, signs, billboards, etc. are produced by product designers.
- Industrial Designer – Industrial design pertains to design elements of manufactured products that can be used by people in their everyday lives. The job of industrial designers is at various stages of the development of these products to improve their usability, functionality and attractiveness to improve overall user experience.
- Packaging Designer – All products we receive are enclosed in some kind of packaging. This is designed by packaging designers to make it look appealing and eye-catching.
- Interior Designer – Interior designing refers to all the visual and aesthetic features of interior environments like the inside of houses, offices, institutions, etc. An interior designer works on their beautification while also considering the confluence of practicality and elegance.
- Game Designer – Game designers work on creating and improving visual, conceptual, imaginative and functional aspects of video games to make them enjoyable and fun to navigate.
- Fashion Designer – Fashion designers use their extensive knowledge on market trends, fabrics, raw materials, stitching, embroidery, etc. to create authentic designs for all things that can be worn, eg. clothes, shoes, jewelry, etc.
- Trainer / Lecturer – You can always go ahead and train other aspiring graphic designers and gain fresh insights and perspectives for yourself. This job will demand that you stay up-to-date with all the latest graphic design tools and programs.
- Marketing Designer – Marketing designers create designs for marketing and advertising campaigns either in traditional, digital or both mediums.
Some other job roles in Graphic Design include Marketing Manager, Creative Director, and many more.
Salary for graphic designers in any industry can range anywhere from 0.7 lakhs to as high as or even higher than 6 – 7 lakhs per annum depending on the graphic designer’s skills, expertise, experience and well-roundedness.
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