Master Certification in Global Digital Marketing Program
DIGITAL MARKETING COURSE WITH PLACEMENT GUARANTEE IN DUBAI
3 MONTHS TRAINING IN MUMBAI + 3 MONTHS TRAINING IN DUBAI
- Study International Markets
- International Certification
- Global Exposure
- Trained by Industry Experts Across The Globe
- International Placements
1.
Check your eligibility for the Global Program & Enroll
2.
Get trained on the basics at our Institute in Mumbai
3.
Get advance training at our partner institute in Dubai
4.
Get placed in Dubai, work as a digital marketer!
Why Choose Digifine Global Digital Marketing Program?
Training
- 3 months in Mumbai
- 3 months in Dubai
- International Certificates
Faculties
- In-house
- Industry Experts
- International Faculties
Exposure
- Learn from International Perspective
- Network Globally
Career
- Resume building
- Portfolio building
- Mock interviews
- Placement Assistance
How Do I get into this program?
Kindly go through the admission procedure & eligibility criteria mentioned below:
The candidate must have a graduation degree from any stream from any recognised institution/university across the globe.
Some other pre-requisites:
- Fluent communication (English)
- Need to be good with computers (basics atleast)
- Candidate needs to hold a valid Indian passport
There are stages in which the candidate will be accessed and upon clearing all the assessments, he/she will be eligible to enrol for the program.
- Aptitute test
- Personal Interview Round
- Document Verification.
What all things are included along with the course?
- Visa processing
- Flight tickets
- Accommodation in Dubai
- Single line travel card
- Placements in Dubai
Our Placement Partners
At Digifine, we place our students in a wide range of companies offering great industry exposure and experience. Being in this industry for a long time, we have established our connections with companies that give us an upper hand over everyone else
why choose dubai?
Course Modules
- Introduction
- Understanding digital marketing platforms
- Why digital marketing?
- Difference between digital marketing & traditional marketing
Learning Keyword Research and Media Planning, creating Display Ads, Remarketing campaigns, and understanding Shopping Network.
- Search Network
- Display Network
- Video Network
- App Network Ads
- Shopping Ads
- Remarketing/Conversion
Understanding major Social Media channels, Social Media best practices and techniques for optimizing Social Media handles.
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- Twitter Marketing
- Snapchat Marketing
- Social Media Optimization
Understanding usage of Email as a promotional tool for a business, learning to set up and use best industry tools and creating professional campaigns.
- Setting up Mailchimp account
- Generating an audience
- Creating mail campaigns
- Testing and designing
- Reporting
Learning influence of a positive reputation on a business, how to manage a business’s reputation online and best practices for maximum consumer engagement
- Overview of Online Reputation Management
- Platforms to manage ORM
- Case studies
- Tools used
- Assignments
Learning SEO best practices based on latest industry and technological requirements, understanding organic search and significance of search engine page rankings.
- How search engines work
- Keyword Research
- Search console/Webmasters
- On-Page SEO
- Off-Page SEO
Measuring and tracking advertising campaigns across Google Inventory and implementing best practices with the help of insights gained.
- Google Analytics Setup
- Google Analytics Interface
- Measuring campaigns
- Tracking campaigns
- Reporting
Learning the importance of content marketing as an advertising strategy , types of content a business can create, understanding and implementing content psychology optimum practices.
- Understanding difference between content marketing and Ad scripting
- Writing psychology
- Layout psychology
- Layout writing
- Story telling technique
Using WhatsApp as a tool for marketing, best WhatsApp Marketing strategies, techniques for WhatsApp Marketing
- Importance of WhatsApp Marketing
- Tools required for WhatsApp Marketing
- Sending WhatsApp messages in bulk
- WhatsApp Marketing Reporting System
Understanding significance of Landing Pages, Landing Page creation and management, Landing Pages best practices for capturing leads.
- Introduction to Landing Page
- Do’s and Don’ts of Landing Page Creation
- Building a Landing Page which converts
- Landing Page Funnel
Influencer Marketing overview and best strategies to improve engagement on social media platforms and boost conversions through Influencer partnerships.
- How to map right influencer
- How to connect with influencers
- Brand collaboration briefing
- Influencer marketing campaign
- Influencer marketing reporting
Understanding significance of Mobile Marketing, creating effective campaigns, best practices to capture maximum consumers through Mobile Ads, tracking and analyzing campaigns.
- Mobile Marketing ads on social media and Google Ads
- Tracking mobile marketing performance
- Mobile marketing campaign activation
- Mobile marketing reporting
Learning to create structured and professional websites using the most used industry software, setting up and customizing websites, using plugins and effective techniques to engage and capture consumers.
- Understanding Domain Name and Domain Hosting
- WordPress Setup
- Theme customization
- Plugins
- WooCommerce Setup
- Creating Landing Pages
- Order Management System
Learning HTML codes for creating and structuring websites, learning CSS, best HTML practices for Search Engine Optimization.
- Getting started with Visual Studio
- HTML Format
- HTML Tags
- CSS
- Linking HTML with CSS
- Creating a HTML website
- Hosting the website
Understanding the use of automation to buy advertising space on the internet, how to use Real Time Bidding, Media Planning and Pixel Setup best practices, learning to create Youtube Ads.
- Introduction to Programmatic Media Buying
- Understanding Real Time Bidding
- DV360 platform and UI walkthrough
- Programmatic Media Planning
- Pixel Setup
- Creating Youtube Ads and Live Items
Understanding decision making and goal planning in top management of major companies, learning the significance of strategic management in marketing, and formulating and implementing best advertising strategies.
- PEST Analysis
- SWOT Analysis
- 7S model
- Porter’s Five Forces
- Blue Ocean Strategy
- Total Quality Management
Understanding how to conduct market research and how it helps in formulating optimum marketing strategies, learning data analysis and programming languages and implementing the insights derived into advertising.
- Understanding Marketing Analysis
- Introduction to Basic Statistics using Python and Jupyter
- Overview of Basta Statistics and understanding R Programming
- Hypothesis Training
- Linear Regression
- Logistic Regression
- Deployment using R
- Deployment using Python
Understanding how to create brand awareness and maintain positive reputation, reflecting core value of the brand through product/service offered to the target audience, learning about best techniques used.
- Brand exercise
- Evaluation of Brand Attribution
- Return on Brand Investment
- Setting up Brand Mission and Vision
FAQs
Data is at the core of digital marketing and companies have huge databases which need to be understood by a digital marketer. This is where data science techniques come in handy. It converts raw data into understandable visuals which in turn help in optimizing ad campaigns and other functions. This knowledge is extremely helpful in acquiring overseas placements.
Our training does not require students to have any prior knowledge of digital marketing and anyone who has an interest in the digital field and wants to make a career in it can join.
Digifine Digital Marketing course in Mumbai is a 100% practical course, where students get to work on live projects, ad campaigns and web projects.
If you miss any live class, you can attend any of the forthcoming batches in the year, without any additional cost.
We work with industry professionals and have collaborations with HRs from several companies, where students are placed post the completion of the course. We offer thorough training which guarantees the chances of our students getting hired.
The good news is that it is not that difficult to learn Digital Marketing. Given good guidance and training, anyone who is passionate about Digital Marketing can master it. At Digifine we emphasize on practical training and more than that on strategic approach, which thoroughly prepares the students for the industry.
No, it’s a certification course recognized by industry standards. Digifine also provides Google Certification for digital marketing. Some of the important components taught in the course are social media marketing, search engine marketing, email marketing, videos, etc.
Now Businesses are noticing the need to drive brand awareness through digital channels so overall confidence in digital is strong. If you are planning to improve your career, you can definitely shift to learning digital marketing, as it is going to be more in demand in the future, compared to traditional marketing.
The faculty of Digifine are well experienced and professionals in the digital marketing industry. They have already worked with many brands to grow their business digitally. The faculty is up to date with new trends in digital marketing and the students they train will have practical and up to date knowledge of the industry.