Visual Communication Design: What it is & How it works
Visual communication design is simply the communication or conveyance of an idea, aesthetic, a message, story or piece of information with the help of visual components like images, videos, GIFs, animations, etc. These are either used individually or in combination with each other to produce immersive results. Visual communication design is a creative, technical as well as strategic process that demands adaptability and a desire to constantly learn. It is mainly derived from the discipline of graphic design and has a lot of overlapping concepts and elements with it. The purpose and goal of visual communication design is to ultimately foster effective communication between brands and users or potential customers. To do this, a bunch of ever-changing and perpetually-evolving concepts, tools, techniques and skills are employed. Read further to find out more about these as well as details for the best visual communication design course in Mumbai.
Key Concepts of Visual Communication Design (VCD):
A few of the essential Visual Communication Design concepts are – Layout, Color Theory, Typography, Alignment, Photography, Hierarchy, Balance, Contrast, Scale, Dominance, Proximity, Imagery, Composition, White Space, etc.
Visual Design Tools:
Some of the industry-leading paid and free visual design softwares are as follows – Figma, Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, WordPress, and many more!
Being one of the top digital marketing and graphic design institutes, Digifine Academy of Digital Education (DADE) covers all the essential visual design tools and concepts with the best visual design course in Mumbai, Andheri. Their visual and graphic design courses are globally recognized and consist of comprehensive modules taught by highly experienced faculty. These visual design classes help you get global industry exposure as well as give practical graphic design training through several live projects. You also get graphic design courses with certificates on the professional and international level. Along with this, you receive a 100% placement guarantee and post-course support where Digifine promises to provide you with the right guidance throughout the entire course of your journey. Find out more about their visual and graphic design courses below:
Courses – Advance Graphic Design Course, UI & UX Design Program, Video Editing & Animation Program
Modules covered in Graphic Design Course – Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Figma, InDesign, etc.
Modules / Softwares in UI & UX Design Course – Adobe Illustrator, Adobe Photoshop, Figma & WordPress
Features – 6+ Industry Leading & Professional Softwares, 217+ Hours of Training, 4+ Professional & International Certifications, 100% Placement Guarantee, Live Projects, Global Exposure & Recognition, Courses designed by Industry Experts, Hands-on / Practical Learning, Conducive Environment, Comprehensive Modules, International Certifications, Post-Course Support, etc.
How is visual communication useful and what are its benefits?
- Branding – Branding refers to the practices that go into building a name for your business that distinguishes it from the rest of the competitors in the industry. When a brand resorts to creative means to market their products or services, it creates a sense of credibility around their name. Using videos, images, data visualizations features, etc. can give users a more in-depth glimpse into your product and establish trust in their minds towards your brand. Naturally, visual communication design also makes brands more memorable and this can be highly advantageous in helping you stand out in a teeming ground of so many competing businesses.
- Engagement & Interactivity – A lot of complex information can be difficult to receive, process and retain. In such cases, data visualization is a type of visual communication element that can be of incredible value. Essentially, visual communication design can simplify a lot of complicated statistics and portray them in a more digestible, engaging manner. It can grab the attention of users and preserve it for longer durations with captivating visual elements like animations, GIFS, etc. in a fast-paced world that is so accustomed to distractions and the pursuit of better things. People’s preferences lie more toward infotainment instead of receiving flat facts in a plain manner. They are also less receptive to traditional advertisements as they do not like feeling like they’re being coaxed into buying something. This is why nowadays, brands opt for visual communication in various forms to communicate their message.
- Flexibility – Visual communication can surpass language, culture, location and other such elements to reach audiences beyond societal boundaries. An idea or message can be put across effectively with relative ease. Interactive and visual communication design can also be quite cost-effective in the long run as its relevance is more lasting.
- Appearance & Attractiveness – Visual design makes any piece of content or information astronomically more attractive and captures people’s fancy easily. Imagine if you were advertised two products, one of a higher quality but without visual elements and the other one of a slightly lower quality but with excellent visual design. How would you even come to realize that the first product is better if it wasn’t communicated to you in a way that captivated you? Chances are you might have scrolled past it and found the second one more fascinating. Use of visual design also shows people that you care about the image of your brand and how it looks in the market.
- Customer Acquisition & Retention – The aforementioned factors make it clear that customer acquisition with the incorporation of visual communication design has a lot of potential. The more users you attract, the higher your conversion rates can be and the greater are the chances of these people turning into your customers. Not only this, with new and relevant updates in your visual design elements, you can maintain your existing customers, validate their loyalty to your brand and increase customer retention.
Types & Examples of Visual Communication Design:
There are broadly 4 types in visual communication design namely Graphic, Web, UI and UX Design. These have several common visual graphics elements but cater to different specific industry and business needs.
Design in visual communication has tons of relevant examples and a couple of them are listed here: Images, Motion graphics, Animation, GIF, Infographics, Presentations, Videos, Data visualization (Diagrams, Charts, Graphs), Social media posts, a lot more.
Scope & Future of Visual Communication Design:
There has been a tremendous growth of businesses and new technologies in the past few years, and this can only be seen to have progressively accelerated recently. There is no doubt in presuming that the digital age will reach newer and greater heights in the future years. Consequently, the expectations of users or consumers and the need for brands to keep up and cater to them is also rising. This is where visual or graphic communication design is going to become exceedingly relevant and sorted after. The demand for skilled visual and graphic designers is set to increase beyond existing bounds. The future of visual communication design definitely looks bright and if you are an aspiring designer wondering if there is any scope in the field, don’t think twice! Sign up for the best graphic design and visual communication courses in Mumbai, Andheri and kickstart your visual communication design career now!