Top 10 Social Media Marketing skills you need in 2023

Here are the top 10 Social media marketing skills one needs to have in 2023.

• Communication skills

Social Media marketing is used to represent a brand, company or an organization and engage with their customers. Hence, having a strong communication skill plays a vital role in the work of a Social media marketer. You need to have good communication skills in order to put your ideas and campaigns into words. 

• Writing skills

From creating Instagram posts and writing captions to putting out a tweet, writing plays an essential role in social media marketing. If the content isn’t captivating enough it is less likely that  people would follow your brand.   

• Creativity

Social media users tend to follow the brands that are unique and have an original voice. To keep the followers engaged social media marketers need to consistently come up with new and engaging ideas, creative initiatives and campaigns. From interactive content to viral videos social media marketers will need to think of innovative ways to stand apart from the millions of other brands on social media.

• Content Curation 

Content Curation plays an important role in Social media marketing. It is necessary for businesses who do not have time to  create content on their own. Content curation is important because brands need to know when to share, what to share and how to share and also be familiar with the content and audience preference. 

• Marketing 

You need to  have at least a basic understanding of marketing principles in order to ace social media marketing. You can learn these basic principles of Digital Marketing by doing a digital marketing course or through an institute like Digifine.

Digifine is one of the best digital marketing institutes in Mumbai which offers a Digital Marketing Graduate program which is a digital marketing course with guaranteed  placement which is one of the best digital marketing courses in Mumbai. 

• Project Management 

Social Media Marketers need good project management skills because they need to create publishing schedules, track contacts, run reports, coordinate with graphic designers and writers, manage ad budgets and much more.

• Graphic Designing/ Video Editing/Photography

Graphic Designing/Video Editing plays a vital role in Social media marketing because visual content such as images and videos get more attention than only text based content. You could upskill yourself in such technical skills by either doing a graphic designing/ Video editing course or through a graphic designing institute like Digifine.

Digifine is one of the best graphic designing institutes in Mumbai which offers an Advanced Graphic Designing course and Video Editing Course in Mumbai.

• Behavioral Psychology

Having a knowledge of what trends on social media  and what strategies will get successful and many more such psychological aspects will help you exponentially as a social media marketer. You certainly don’t need a degree or high level of expertise in psychology to be a social media manager, but a keenness to learn and understand psychology at some level is an important skill in digital marketing.

• Analytics

Analytics in  the world of social media  is used to  refer to both social media metrics like  likes, comments, shares, etc. and business metrics like traffic, leads, conversions, revenue, etc.

A great social media manager is able to understand both types of metrics and tie them together to give an overall view of the company’s social media performance against business goals.

• Budgeting

As a social media manager, you might be allocated a budget to work with. Apart from paid advertising, you might have to pay for things like a social media management tool, designs images, etc. Having some basic financial and budgeting knowledge can make you better as a social media marketer.