The demand for digital marketing professionals has increased tremendously with the rapid progression of the digital era and the amount of time people spend online. If you’re an aspiring digital marketer wondering what kind of questions are asked in interviews for digital marketing roles, here is a glimpse of the top 7 frequently asked interview questions along with their comprehensive answers.
Digital marketing is that element of marketing which relies on digital technology like the internet and various online platforms for the purpose of marketing. It uses a data-driven approach and smart, optimal tools to better understand consumer behaviour as well as assess campaign details and effectiveness, thus taking advertising and marketing strategies to the next level.
SEO, standing for Search Engine Optimization, is simply an organic method to improve online visibility and achieve top rankings on search engine result pages (SERPs). It does this mainly through the right use of keywords and the creation of relevant, good-quality content for websites.
On-page SEO refers to the use of keywords, relevant titling, internal linking and high-quality content to improve SERP rankings. On the other hand, Off-page SEO does this primarily through the promotion of a website using backlinks, social media bookmarking and engagement, mentions by third-party websites, blog creation, etc. While on-page is focussed more on aspects of improvement on your own website, off-page has more to do with website promotion across the internet.
Keywords are either words or phrases that are permutations of certain words, both essentially representing the general idea of the content on a particular website or article. These are optimised and used on the basis of frequently searched keywords by users about specific subjects on search engines.
Keywords are extremely important to a website’s marketing or SEO strategy. Using niche, popular, relevant keywords with the right frequency and volume helps increase SERP rankings and website traffic. The
y help brands reach their target audience and aptly cater to their needs. The use of keywords doesn’t cost anything and it is thus a free, cost-effective way to organically attract users.
PPC or Pay-Per-Click Marketing is a marketing tactic where a price has to be paid by brands for each click on their advertisements. These ads can be in any form (like text, image, video) anywhere across the internet. It can be tailored to individual budget constraints and other requirements. The most popular form of PPC Marketing is SEM or Search Engine Marketing, which is limited to advertising on SERPs. It involves the bidding and the subsequent buying and selling of ad space with advertisers and publishers at the two, respective ends of the process. Google Ads is a useful tool for this purpose.
One of the digital marketing trends that will emerge as foremost in 2024 is use of the short video format. With the increasing popularity of Instagram reels and Youtube Shorts, utilising the easy digestibility of this format creatively is going to be pivotal. Besides this, social media marketing, especially influencer marketing will continue to have a stronghold throughout all social media platforms. Young audiences (particularly Gen Z) will likely be the primary target audience for brands, and catering to their personalised need will have to be prioritised. Advertising will have to become more ethics and social cause-based for them. I think that the use of AI and Machine Learning in digital marketing tools is bound to have increased potential.
The first challenge of digital marketing would be dealing with data privacy and security. While the advancement of technology has helped digital marketing reach new heights, it has correspondingly also made piracy and data breaches, fraud tactics, use of bots to skew readings, ad stacking, etc. easier. Besides this, competition in the digital space is massive. Competing with so many national as well as international brands can be really difficult, while also consuming a lot of time and resources and being extremely stressful. Competitiveness and ever-changing trends also make it challenging for brands to advertise effectively while being up-to-date, relevant and attention-grabbing amidst the chaos. With the vast number of websites and social media platforms today, it also becomes tricky to efficiently manage strategies for each place and be careful not to miss out on any minute details.
A huge corpus of tools for digital marketing have been developed by now. Google Analytics is one of the best of these, serving a number of functions concerned with tracking website traffic and providing valuable insights about its performance. Further, Google Ads helps out with ad campaigns on Google for PPC Marketing. For SEO, Ahrefs is a good tool to fetch comprehensive information and statistics and help with improving upon SEO strategies. Hubspot is another great one that covers almost every aspect of digital marketing including tools to help with SEO, social media, landing page, email, etc. kinds of marketing and strategy as well as analytics.
If your goal this 2024 is to get fully equipped in all things digital marketing, Digifine Academy of Digital Education (DADE) is here to help you out! Digifine offers a range of the best digital marketing courses with comprehensive modules and a highly experienced faculty. Through these globally recognised courses, you can learn digital marketing with a practical approach as well as get relevant, international certifications. What’s more is that there is a 100% Placement Guarantee as well as post-course support, which means that not only will you be trained for interviews and jobs from the get-go, but you’ll also have great career opportunities as a digital marketing professional.
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