Role of AI in Digital Marketing
From being a far-fetched, intimidating and seemingly dystopian concept, Artificial Intelligence (AI) has evolved into becoming a watershed in transforming the way many things are done. Digital Marketing, an equally revolutionary field, has been quick to welcome this change and has taken to AI most instinctively, boasting massive, ongoing improvements in several digital marketing strategies and foreseeing further advancement in the same. Take a look further at the meaning of AI, AI tools and a comprehensive list on the advantages of using AI in digital marketing.
What is AI? What does AI Marketing mean?
AI refers to the technology or practice of instilling or simulating all aspects of human intelligence into any kind of machine, hence the term “Artificial Intelligence’ This is mainly carried out through the use of algorithms that process and perform various functions on huge data sets, deriving powerful conclusions and providing valuable insights.
AI Marketing is simply the field of marketing that taps into the power of artificial intelligence (AI) and AI concepts in order to formulate pertinent marketing decisions and strategies. This gets translated into the digital realm in the case of digital marketing.
Sub-fields & AI Tools:
You must have come across terms like Machine Learning (ML), Deep Learning and NLP (Natural Language Processing). All of these have to do with the foundation of Artificial Intelligence. While Machine Learning is the closest to the aforementioned definition of AI, Deep Learning and NLP are subsets of ML, broadly concerned with elements of human imitation by machines and other technology.
There are several tools useful for harnessing AI technology for Digital Marketing. Some of these are: Google Analytics, Jasper, ChatGPT, Grammarly, Surfer SEO, Semrush, Chatfuel, etc.
List of Advantages of using AI in Digital Marketing:
Some of the wide-ranging advantages of using Artificial Intelligence in Digital Marketing are elucidated below:
Chatbots – AI Chatbots are used extensively in applications and websites to automate the task of providing users with a personalized experience. Essentially, they are focussed on improving customer service and making it efficient by simulating human language and responses to provide quick assistance, guidance and information regarding their services.
Analytics – Analytics can be used for multiple things, but the overarching idea of data analytics is to utilize large amounts of data for the purpose of analysis with the end goal of drawing important patterns and conclusions. Predictive Analytics uses historical data to forecast future customer behaviors and study market trends to modify digital marketing strategies.
Automation – Artificial intelligence does an excellent job of automating a bunch of tedious and repetitive tasks so that human effort can be redirected towards creative and more rewarding endeavors. Naturally, algorithms are the building blocks used for this purpose, requiring certain changes and monitoring from time to time to carry out smooth automation of cross-platform digital marketing campaigns.
Personalization – AI tools help brands analyze and learn about their customers’ behavior patterns and online habits. This information proves valuable to understand each user’s requirements and cater to their needs individually, thus giving your services a personal touch. Needless to say, better customer experience augments customer acquisition and retention.
Increase ROI – With the aid of automation and optimization, energy and resources spent on some tasks can be saved and oriented in a more fruitful direction. This is a clear indication of a surge in the productivity of a company. Digital marketing campaigns can be better managed and made more efficient as well. Overall, the Returns on Investment (ROI) of a business can be increased with the help of AI technology.
Programmatic Advertising – Programmatic Advertising refers to the process of buying and selling of digital ad space by advertisers and publishers. AI comes into the picture because this process is entirely automated and requires minimal human intervention. There are platforms that automatically put the publisher’s ad space up for sale and other platforms for advertisers to be able to instantly bid for that space.
Email Marketing – Email Marketing campaigns can be perfected with the help of AI automation technology through a number of ways. For instance, through analytics tools, consumer behavior can be studied in depth and personalized emails can be sent to customers to improve your brand’s relationship with them.
Content Creation – This is where Natural Language Processing (NLP) comes into play. It does the job of analyzing data to produce high-quality content and improve on it to cater to target audiences and increase engagement.
Content Optimization – Content optimization is closely associated with content creation, as it helps derive valuable lessons and insights from data patterns and make immediate and necessary improvements in cross-platform marketing content for maximum results and audience reach. Content plays a pivotal role in increasing audience conversion rates.
Audience Targeting – Appropriate targeting of audiences can be achieved through the aforementioned analytics technology that is guided by AI principles. Customer acquisition is the major output of correct audience targeting and an indispensable aspect of running successful digital marketing campaigns.
SEO – Search engine optimization or SEO is the method of pushing up a website’s SERP (Search Engine Result Page) rankings. This is done organically i.e. with the use of keywords, backlinks, high quality content, etc. AI tools can help figure out the best keywords for your website, create appropriate links and help you understand what kind of content will be best received by audiences and have the potential to top SERPs.
PPC – PPC is short for Pay-Per-Click Marketing, wherein a particular cost has to be paid by advertisers each time someone clicks on their plugged advertisement. However, it is important to determine where exactly these ads are placed – which websites, search engines, apps, and so on. This can be best analyzed with the help of AI Analytics tools to reach the right audience at the right time in the right place, which is key to executing the best digital marketing practices.
What is AI? What does AI Marketing mean?
Now that the role of AI in Digital Marketing has been explicated, I’m sure you’re wondering how you’re really going to be able to harness AI and employ it for your business or digital marketing enterprise. Do not fret! Digifine Academy of Digital Marketing (DADE) is here to guide you through your journey and help you navigate the rewarding field of Artificial Intelligence for Digital Marketing. Digifine is one of the best Digital Marketing Institute in mumbai that houses a highly experienced faculty of industry experts who will teach you using comprehensive modules and a practical approach. You can avail an incredible opportunity to earn international certifications through courses that are extensive and globally recognized. What’s more? A 100% placement guarantee and post-course support to jump-start your career in Artificial Intelligence and Digital Marketing! Learn more about their courses, modules, features, fees, contact information and more below.
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