Digifine

How to Start Your SEO Journey

Okay so before you start your journey, you need to research the theory and understand everything about SEO. And know that even when you’re learning about SEO you’re being a part of SEO, i.e while you’re researching about it, every first result you see are the results of SEO. SEO despite the acronym, is as much about people and their minds than the search engines themselves. Before you understand how the machine works it’s always necessary to know who is the one making that machine work and why. 

SEO’s history dates way back to the 90s, that was when the search engines emerged for the first time, it wasn’t such a powerful tool back then as it is now. These days, Search engine optimizations are an essential tool and a marketing strategy and an ever growing industry. SEO is all the actions you do to make Google consider your content, your work and your brand. 

SEO typically means search engine optimization. It is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engine optimization targets unpaid traffic also known as organic or natural. SEO has become one of the most important digital marketing assets.  Unpaid traffic that is produced by the SEO may originate from different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines. To understand and learn about SEO one should be very patient because it’s a trial and error process. The SEO process is very extensive and includes phrases all the way from keyword research to technical issues.

As a beginner you have to understand and study other people’s experiences so that you could get an upper hand. Learn from their mistakes. Anybody who wants to understand SEO only wants to grow their business and wants their product to reach the masses easily. One of the main people or one could also call him the leader, would be John Miller. He guides lost people on to their way to the SEO journey and gives them indications of what to do with their websites and content.

SEO might scare you as a beginner if you look at all of it at once, it might be too complicated and complex and you might chicken out and leave. But that’s exactly what you should never do. Because SEO is basically like a mountain that you’re too afraid to climb because it looks too big but as you slowly start climbing you’d realise how you were scared of something so easy. 

Let’s break it down for you, so that you can understand better.

SEO is nothing but understanding what people are searching for online,the words they are using, the answers they are seeking and the type of content they wish to consume.

Search engines are basically like answering machines. They will only and only give the people the content that answers their questions directly. So what you need to understand as a beginner is how to answer question to the point. It’s also quality over content. Nobody cares how long your article is if it doesn’t answer the question asked. 

You have to understand the keywords that generate and attract the mass towards your content and mostly you need your content to attract the search engines so that they think your content is worth showing to people. A Lot of digital marketing institutes like dignifine help you figure that out too. They make you understand the whole industry and help you reach the right path. Digital marketing degree programs like the one in dignifine can help you study and understand the seo topics better. These courses will help you not only in heightening your knowledge but you’ll also be able to apply these in your daily life and use it in your seo journey. When it comes to search engine optimization for your new website, you might get intimidated and overwhelmed by the information out there. So unless and until you don’t take help from an experienced in house SEO consultant or you yourself understand the mysterious yet fun world of SEO. 

 

There’s a couple of things you should do to learn SEO and that is as follows :

 

  • Read reliable resources
  • Get hands-on experience
  • Don’t be afraid of experiments
  • Have a lot of patience ( always remember that SEO is a marathon, not a sprint)

 

Understanding the basics of SEO won’t take much of your time, but the actual mastering of your skills depends largely on your practice, consistent dedication and hardwork. Which could take weeks, months or even years.

 

Here are a few SEO tools that could help you in your journey to excel and master SEO :

 

  • Google Search Console
  • a traffic analysis tool (e.g. Google Analytics)
  • a keyword research tool (e.g. KWFinder)
  • a backlink analysis tool (e.g. LinkMiner)
  • a rank tracker (e.g. SERPWatcher)

 

SEO is the art and science of persuading search engines such as Google, Bing, and Yahoo, to recommend your content to their users as the best solution to their problem.

 

— Jason Barnard

 

The four core pillars of SEO are :

 

Technical S.E.O – 

 

Technical seo mainly focuses highly on improving and renovating the technical structure of a website. It also looks at improving the site speed,structured data, crawlability, security and mobile friendliness. 

 

On-page S.E.O – 

 

Optimizing factors on the web page that help search engines understand the content in context, including things like title, H1 and meta tag optimization, image alt tags, etc is what on-page is all about. 

 

Content:

 

Content is one of Google’s main ranking factors. Your content has to precisely answer the question your audience is looking for. I.e  great content that properly matches the searcher intent, if you’re successful to do so you will never struggle to rank in top spots. Content goes way beyond just copywriting, and there needs to be a solid strategy and consistency in place. When it comes to content, always remember that it’s quality over quantity. 

 

Off-page S.E.O-

 

Off-page seo  focuses on improving the trustworthiness and authority of a website in search engines’ eyes and its users by connecting it to other high authority and relevant sites. When the search engines see that users trust a website, they will be more inclined to rank it in a higher position. So while keeping in mind about the search engines you also have to keep in mind about the people visiting your link and consistently checking if they’re happy and satisfied with the content you’re giving them. This authority and trust typically come from link building, PR, and other similar tactics. 

 

For a SEO to be successful, a combination of all 4 of these core pillars are required.

 

SEO is evolving and changing all the time  which means you have to keep learning new things and keep yourself updated with the latest trends, findings and experiments.