Digital marketing is one of the most sought after fields in 2024. This is because of its widespread relevance in the industry and importance for brands and businesses. Digital marketing helps out immensely with growing brand awareness and visibility as well as driving sales through digital channels. If you are an aspiring digital marketing professional who is looking to get started in the field, then the following guide will help you make the right decisions for your career.
Get some idea about Digital Marketing – Do your own research and try to learn as much as you can about the basic idea of digital marketing. This will help you understand what domains are covered and the subjects in which you need to possess in-depth knowledge in order to build a digital marketing career. Read up articles and blogs. Go through course curriculums of various digital marketing institutes. Try to find out more about each topic.
Learn about what Digital Marketers do – Digital marketing is a diverse field wherein professionals either possess a good amount of knowledge on every subdomain or specialize in particular topics. Try to gain an understanding about the kind of job roles you can be suitable for after you have learnt digital marketing. This will not only help you gauge what kind of marker you want to be, but it will also help you decide if this is the right career for you. You will not be caught off-guard about the professional responsibilities and environment that you will face in the future.
Acquire the Necessary Skills – A good digital marketing professional must be fairly proficient with a number of skills like: SEO, paid advertising, content writing, Google analytics, email marketing, programmatic advertising, web development, etc. You should be able to work well with most of these in order to become a successful digital marketer.
Master Industry-relevant Tools – Digital marketing involves the contribution of a variety of top industry tools like Google Ads, Google Analytics, Hubspot, etc. Being adept with using these technologies is absolutely crucial for digital marketers so that they can create successful digital marketing campaigns, manage and analyze them and gain valuable insights for future strategy optimizations. Through automation, these tools make a lot of the tedious work easier for professionals so that their time and efforts can be spent on more creatively rewarding endeavors.
Sign up for a good Digital Marketing Program – To cover most of the above steps, the easiest way to find a job in digital marketing is to pick a good digital marketing course. This should equip you with the relevant skills, tools and techniques required as well as guide you through the entire recruitment process until you land a job in one of the top digital marketing companies. Additionally, it should have some distinguishing factors that set your training apart from other courses and provide you with perks that can boost your career immensely.
Get access to One-of-a-kind Courses – Digifine Academy of Digital Education (DADE) offers a huge range of the globally recognized digital marketing courses in India that consist of comprehensive and unique modules that are found nowhere else in the entire country. These include: Programmatic Advertising / Media Buying, OTT Advertising, Strategic Management (with international certification from IBMI Institute in Berlin, Germany), Data Science (Marketing Analytics). Learning such advanced concepts will give you an edge in the industry as well as in-depth knowledge of the digital marketing field.
Learn from Industry Experts – The faculty at Digifine are highly experienced and have years of digital marketing expertise. Through interactive digital marketing classes, they try to encourage students to participate with original and creative ideas. Not only do they guide students throughout the duration of their course, but the trainers are also always available to solve queries and problems even after the students have graduated from the institute.
Build a Portfolio – At this digital marketing institute, you can work on interesting and challenging projects as well as digital marketing problems from a practical perspective to build a dynamic portfolio that reflects your strengths and capabilities.
Gain Industry Exposure – Digifine enhances your learning experience by giving you tremendous industry exposure on a global scale. This reveals you to the way things work in the professional world and helps you learn from mistakes as well as solve real-world problems. It also allows you to build a lot of relevant digital marketing experience and confidence to be prepared for stepping into the digital world.
Get Job-Ready – Get complete digital marketing job support from Digifine’s faculty who trains you on interview etiquette and holds mock interviews to maximize your performance and preparedness. You are also encouraged to build a well-rounded resume and portfolio as well.
Earn Certifications – By the end of your digital marketing training, you can earn multiple professional certifications as well as an international digital marketing certification from IBMI Institute in Berlin, Germany. These add a lot of value to your resume and credibility to your profile.
Get 100% Placement Guarantee – Digifine is one of the only digital marketing institutes in Mumbai, Andheri & Pune that offers guaranteed placements to students. This means that they conduct interviews for you with influential digital marketing agencies and guide you throughout the job process until you have been placed.
These are a few of the well-known digital marketing roles that you can expect to take up after completing your digital marketing program as a fresher at Digifine Academy.
You can even work part-time or get into freelance digital marketing, for which you will even be provided with adequate guidance from Digifine Academy.
The average salary that a digital marketing fresher can expect to earn in 2024 is between 2.5-5.5 LPA, which can vary as per your experience, performance and expertise.
Work as a promising digital marketer and learn essential skills this 2024 from the best digital marketing courses with placement.
Learning how E-Commerce helps a business grow, how to create a structured E-Commerce website to sell products/services, and the best advertising strategies for E-Commerce management.
Understanding how to create brand awareness and maintain positive reputation, reflecting core value of the brand through product/service offered to the target audience, learning about best techniques used.
Understanding how to conduct market research and how it helps in formulating optimum marketing strategies, learning data analysis and programming languages and implementing the insights derived into advertising.
Understanding decision making and goal planning in top management of major companies, learning the significance of strategic management in marketing, and formulating and implementing best advertising strategies.
Understanding the use of automation to buy advertising space on the internet, how to use Real Time Bidding, Media Planning and Pixel Setup best practices, learning to create Youtube Ads.
Learning to create structured and professional websites using the most used industry software, setting up and customizing websites, using plugins and effective techniques to engage and capture consumers.
Learning HTML codes for creating and structuring websites, learning CSS, best HTML practices for Search Engine Optimization.
Section 1: Introduction to UI/UX
1.1 Define UI/UX:
Explanation of UI (User Interface) and UX (User Experience) | Importance of a user-centric approach in design
1.2 Importance of Design:
How effective design enhances user perception and interaction | Case studies demonstrating successful design impact
Section 2: Understanding the Audience
2.1 User Personas:
Creating and understanding user personas | Influence of personas on design decisions
2.2 User Journey:
Introduction to user journey mapping | Understanding user expectations during website navigation
Section 3: WordPress UI/UX Environment
3.1 Explore the WordPress Dashboard:
Guided tour of WordPress dashboard | Purpose of various sections (editor, customizer)
3.2 Theme Selection:
Choosing a theme aligned with brand and goals | Highlighting themes with good UI/UX practices
Section 4: Wireframing and Prototyping
4.1 Introduction to Wireframing:
Importance of wireframing in design | Hands-on using tools like Balsamiq or Sketch
4.2 Prototyping:
Introducing prototyping tools for interactive designs | Role of prototypes in testing and refining user experience
Section 5: Typography and Color Theory
5.1 Typography Basics:
Choosing readable fonts | Typography’s contribution to overall design
5.2 Color Theory:
Teaching color theory principles | Guiding students in choosing a color scheme
Section 6: Layout and Composition
6.1 Grid Systems:
Introduction to grid systems for layout | Maintaining consistency and alignment
6.2 Visual Hierarchy:
Techniques for establishing visual hierarchy | Guiding users through content
Section 7: Interactive Elements
7.1 Buttons and Call-to-Actions:
Design principles for buttons and CTAs | Role of interactive elements in guiding user actions
7.2 Forms and User Input:
Best practices for designing user-friendly forms | Importance of feedback during form submission
Section 8: Responsive Design
8.1 Mobile-First Design:
Designing for mobile devices first | Using media queries for responsive design
8.2 Testing on Various Devices:
Demonstrating how to test designs on different devices | Utilizing browser developer tools for testing
Section 9: WordPress Customization
9.1 Customizer and Theme Options:
Using WordPress Customizer for live preview | Theme options for further customization
9.2 Widget Areas:
Explaining widget areas for adding dynamic content | Encouraging experimentation with widgets
Section 10: User Testing
10.1 Usability Testing:
Introducing usability testing concepts | Gathering feedback from potential users
10.2 Iterative Design:
Emphasizing iterative design based on user feedback | Implementing improvements in design
Section 11: WordPress Plugins for UX
11.1 SEO Plugins:
Importance of SEO and recommended plugins | Impact of SEO on user experience
11.2 Performance Optimization Plugins:
Introduction to Performance Optimization Plugins | Discussion on page speed and user satisfaction
Section 12: Portfolio Showcase
12.1 Project Showcase:
Assigning a project for designing the various brand brochures & websites | Encouraging students to showcase their work in a portfolio format
Section 13: Feedback and Critique
13.1 Group Critiques:
Conducting regular group critiques to discuss design choices | Encouraging constructive feedback and learning from peers
Section 14: Stay Updated
14.1 Industry Trends:
Discussing current UI/UX design trends | Encouraging exploration of design communities and resources
Section 15: Resources and Further Learning
15.1 Introduction to Design Tools:
Overview of design tools like Adobe XD, Figma (emphasizing Figma in
this course) | Hands-on exercises to familiarize students with Figma
Section 1: Introduction
Create a Black and White Image | Quickly improve images with Camera Raw | Speed up Photoshop | Discover Panel – Find hotkeys and panels fast!
Section 2: Get Started
Use Photoshop’s interface efficiently | Customize your workspace | Create a new project | Open images in Photoshop | Save your Photoshop work | Export your work in Photoshop | Get around Photo- shop fast-zoom-pan | Use the History Panel to fix your mistakes | How to use Undo in Photoshop | Resize an image | Crop and straighten photos | The proper- ties panel
Section 3: Layers Part 1
What Are Layers | Start Using Layers | Use the Layers Panel | Move Layers | Arrange Images Quickly | Layer Opacity vs. Fill
Section 4: Layers Part 2
Layer Types Explained | Customize the Layers Panel | Identify Layers | Filter Layers | Manipulate Layers – Free trans- form | Use of Blending Modes | Lock Layers
Section 5: Selections Part 1
Selections explained | Rectangular Marquee | Elliptical Marquee | Layer masks | Combine 2 images with layer masks | Quick Selection Tool and Magic Wand | Make an orange purple | Change the color of a t-shirt
Section 6: Selections Part 2
Lasso Tools | Pen Tool Overview | Direct & Path Selection Tools | Quick Mask Mode | Color range – Select a Color in a Photo | Remove Background | Save and Load Selections | Select and mask hair
Section 7: Raster Layers
Use the Brush Tool | Soften Skin Imperfections | Use the Eye Dropper & Swatches | Resolution vs Image Size | Color Replacement tool – Replace Color
Section 8: Shape Layers
Create Shapes | Modify Shapes | Use Custom Shapes | Design Shapes | Generate Guides from Shapes | Place Images in Shapes Clipping Mask vs Layer Mask vs Vector Mask
Section 9: Artboards
Introduction | Find out how artboards can help you | The hidden value of artboards | Creating and resizing artboards | Duplicate artboards and using guides | Export- ing artboards
Section 10: Creative Layer Styles (Effects)
Introduction | Download and Scale Layer Styles | Create Gold Text Effect | Embed Text in Photos-displace | Use Global Light | Neon Effect
Section 11: Work with Smart Objects
Smart Objects Explained | Linked Smart Objects | Create a realistic mockup | Filters with Smart Objects
Section 12: Repair Your Photos
Remove Skin Issues (Spot Healing Brush, Healing Brush) | Remove Watch and Necklace (Clone Stamp Tool) | Clean Up Face Imperfections (Frequency Retouch- ing) | Remove anything from photo (Con- tent Aware Fill) | Move People in Photos (Content Aware Tool) | Dodge, Burn, Sponge tools | Remove Red Eyes from Photos | Patch Tool
Section 13: Actions
Create an action | Resize lots of images
Section 14: Text Layers
Text layers explained | Font types | Get New Fonts | Learn Typography Best Practices | Combine Fonts | Identify a Font | Stay consistent in your projects – styles
Section 15: Adjustment Layers
Solid-Gradient-Pattern | Enhance faded photos | Change object color-Hue-Saturation | Change Environment – Color Balance | Black n White, Color mixer, Photo filter | Lookup Tables-LUTs
Section 17: Camera Raw – Edit Your Photos
Camera Raw – introduction | Raw image format vs JPEG | My workflow in Camera Raw | The two keys to camera raw edits | One-click wonders in Camera Raw | Graduated filter and the before/after shot
Section 18: Cloud Documents
What are cloud documents? | Saving to the cloud vs locally (on your computer) | Version history | The biggest drawback with cloud documents
Section 19: Effects
Reshape faces | Create a lens flare | Blur & Blur Gallery
Section 1: Introduction
Introduction to Figma Essentials training course | Getting started with Figma training | What is Figma for & does it do the coding? | What’s the difference between Ul and UX in Figma | What we are making in this Figma course | Class project 01- Create your own brief
Section 2: Wireframing – Low Fidelity
What is Lo Fi Wireframe vs High Fidelity | Creating our design file & introducing frames
Section 3: Type, Color & Icon Introduction
The basics of type & fonts | Rectangles Circles Buttons Rounded corners | How to use color | Strokes plus updating color defaults | Object editing and how to escape | Scale vs Selection Tool | Frames vs Groups | Class project 02- Wireframe | Where to get Free icons for Figma | Matching the stroke of our icons | How to use Plugins in Figma for icons | Class project 03 – Icons
Section 4: Pages
How to use Pages
Section 5: Prototyping – Level 1
How to prototype | Prototype animation and easing | Testing on your phone with Figma Mirror | Class project 04 – Testing on your phone
Section 6: Animation Level 1
What is Smart Animation & delays | Class project 05 – My first animation
Section 7: Commenting
Sharing & Commenting on Figma file with Stakeholders | Share editing with other UX designers in Figma
Section 8: Moodboard – High Fidelity
How I get inspiration for UX projects | How to create a mood board | Class Project 06 – Moodboard
Section 9: Columns
How to work with Columns & Grid
Section 10: Colors
Color Inspiration & the eyedropper | How to create a color palette | How to make gradients | How to create & use Color Styles | Class Project 07 – Colors & Columns
Section 11: Text & Fonts Advanced
Font on Desktop vs Browser Figma | What fonts can I use plus font pairing in Figma | What common font sizes should I choose in web design | How to make Character Styles | Lorem ipsum & Placeholder text | Useful things to know about text | How fix missing fonts | Class project 08 – Text
Section 12: Drawing
Drawing tips and tricks | Squircle buttons with ios rounded courses | Boolean Union Subtract Intersect Exclude Pathfinder | What is the difference Union vs Flatten Figma | Class Project 09 – Making stuff | Smart Selection & Tidy up
Section 13: Working with Illustrator
Do you need to know Illustrator with Figma
Section 14: Images
Tips & tricks for using images | Masking Cropping images | Free image & plugin
Section 15: Working with Photoshop
Do you need Photoshop for UX Design in Figma? | Class Project 10 – Images
Section 16: Autolayouts & Constraints
Autolayout & Constraints | Class project 11 – Buttons | Auto Layout for spacing | How to use constraints | Combining Nested frames Auto Layout & Constraints | Adding Text Box Autoheight to Autolayout | Class Project 12 – Responsive Design | Nice drop shadow & Inner drop shadow effects
Section 17: Effects
Blur Layer & Background Blur & Image Blur | How to make Neumorphic ui buttons | Class project 13 – Effects
Section 18: Saving & History
How to save locally & save history
Section 19: Components & Instances
What are components | Updating & Changing & Resetting your components | You can’t kill main components | Where should you keep your main components | Intro to the forward slash / naming convention | Class Project 14 – Components
Section 20: Variants
How to make component variants | Another way to make variants | How to make a Multi Dimensional Variant | Class Project 15 – Variants
Section 21: Making a form
How to make a form using variants | Class Project 16 – Form | Putting it all together in an desktop example
Section 22: Prototyping – Level 2
How to add a popup overlay modal | How to make & prototype a tool tip | What are Flows | Slide in mobile nav menu overlay | Class project 17 – Prototyping | How to pin navigation to top | How to make horizontal scrolling swipe | Automatic scroll down the page to anchor point
Section 23: Animation & Micro Interactions
The difference between animation & micro interactions | Animation with custom easing | Class Project 18 – My Second Animation Make animated transitions | Class Project 19 – Page transition | Micro interactions using interactive components | Micro interaction toggle switch | Micro Interaction burger menu turned into cross | Class Project 20 – Micro interaction
Section 24: How to share you document
Talking to your developer early in the figma design process | Sharing Figma with developers & engineers handoff
Section 1: Introduction
What is Graphic Design? Introduction to Adobe Illustrator | Vector Graphics vs Raster Graphics
Section 2: Basics
Interface Overlook | Create and Save New Document | Customize your workspace | Navigation – Zoom Tool & Pan Tool
Section 3: Working with Objects
Selection Tool | Transformations | Group, Ungroup | Copy, Paste, Paste in Place | Basic Shapes | Shape builder tool | Path- finder | Aligning and Distributing Objects
Section 4: Drawing
Direct Selection Tool | Pen Tool | Anchor point Tool | Pen Tool alternatives | Curvature Tool | Symmetrical drawing | Concentric drawing techniques
Section 5: Appearance of Objects
Stroke settings, width tool | Swatches | Gradients | Layer Panel | Appearance panel | Effects | 3d
Section 6: Brushes
Calligraphic Brushes | Scatter Brushes | Art Brushes | Bristle Brushes | Pattern Brushes | Image Brushes | Strokes on image
Section 7: Images
Working with Images | Preparing simple images for tracing | Preparing complex images for tracing | Image Trace
Section 8: Type
Types of Typefaces | Character formatting | Paragraph formatting | Using Text styles
Fonts | Variable and SVG Fonts | Touch Type | Type on a Path | Type and Shapes | Warp Text | Create Outlines from Text | Image within Text | Text Wrap
Section 9: Advanced Techniques
Introduction to Masking | Clipping Mask | Opacity Mask | Recolor Artwork | Puppet Warp tool | Symbols | Symbol Tools | Dis- tort and Transform tools | Graphs | Blend- ing Objects | Creating Patterns | Refining Pattern Design | Gradient Mesh | Freeform Gradients | Perspective-Intro | Perspective Drawing | Transform Tools (scale and shear tool) | Transform each effect
Section 10: Artboards & Export
Artboards | Saving work for Print | Saving work for Web | Export for Screens