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Why choose a career in Digital Marketing in 2022?

If you are someone who is a fresh graduate or an undergrad student looking for career path in Digital Marketing but are unsure about the job opportunities, career growth and many more relevant factors one checks for while choosing a career, here is why a career in digital marketing is one of the best industries to work in the foreseeable future. 

Why Digital Marketing?

With the rise of the internet and social media worldwide and the increasing access to the internet to the most isolated places on the planet has made our world highly connected now more than ever before. The Internet and social media are so  deeply entrenched in our lives that they dictate most aspects of our behaviors and activities. From what we deem to be cool and fashionable to our purchasing decisions social media moves all our consumption habits. When living in an online world like this it’s no wonder that companies and brands use various digital mediums like websites, e-mails, search engines, social media, mobile applications etc. to promote their business, increase their brand awareness and for sales purposes. This type of online marketing or internet marketing is also known as Digital Marketing. A career in digital marketing has various job profiles like Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media and many more. To excel in these fields you require certain skills like writing, copywriting, SEO, social media ads, Google ads, Video production etc. You can learn about the digital marketing industry and acquire these relevant skills through a digital marketing course or by attending a digital marketing institute like Digifine.

Digifine is one of the best digital marketing institutes in Mumbai which offers a Digital Marketing Graduate program which is a digital marketing course with guaranteed  placement which is one of the best digital marketing courses in Mumbai.

Demand for Digital Marketers

According to LinkedIn, the ‘Digital Marketing Specialist’ role is among the top 10 most in demand jobs with nearly 8.6 lakh job openings. The most requested skill sets in digital marketing include social media, content strategy, SEO, analytics and many more. With so many job opportunities comes a stiff competition to survive in this field. You can escape this competition through upskilling yourself as a professional in this industry and having an in-depth knowledge about digital marketing. You can develop the necessary skills required to become a digital marketer by either doing a digital marketing course or by attending a digital marketing institute like Digifine.

Digifine is one of the best digital marketing institutes in Mumbai which offers a Digital Marketing Graduate program which is a digital marketing course with guaranteed  placement which is one of the best digital marketing courses in Mumbai.  The digital marketing industry across India had a market size of 199 billion rupees in 2020 and is expected to grow up to around 539 billion rupees in 2024.

Digital Marketing in India

According to various statistics, there are approximately 700 million internet users in India. This rapid growth of internet access in the country makes Digital Marketing one of the growing industries in recent years. Digital Marketing is growing at the rate of 25-30% annually in India. The return on investment for businesses and brands through digital media has exceeded any other form of marketing. About 70-80% of the consumers in India prefer purchasing online through e-commerce websites like Flipkart, Amazon, Myntra etc. A large part of the urban population in India also uses various food and essentials delivery apps like Zomato, Swiggy, Dunzo, Netmed etc. for their day to day purposes. All these aspects project that Digital Marketing in India is going to grow exponentially in the near future. Hence, one could make a great career in digital marketing in India in the coming times provided they have the necessary qualifications and relevant skills which are required in the industry. You can learn digital marketing and acquire the necessary skills to become a professional in this industry by either doing a digital marketing course or attending a digital marketing institute like Digifine.

Digifine is one of the best digital marketing institutes in Mumbai which offers a Digital Marketing Graduate program which is a digital marketing course with guaranteed  placement which is one of the best digital marketing courses in Mumbai.

Conclusion

Digital Marketing is going to have a massive boom in India with increase in internet access and the number of internet users in the country. It might replace all other traditional forms of marketing and advertising. The digital marketing industry is constantly evolving as different digital mediums/channels/platforms are introduced in the market. A digital marketer is always studying these trends and how it will affect their work. You can learn more about these trends and different skills in the industry through various digital marketing courses or from a digital marketing institute like Digifine. Digifine is one of the best digital marketing institutes in Mumbai which offers a Digital Marketing Graduate program which is a digital marketing course with guaranteed  placement which is one of the best digital marketing courses in Mumbai. Digifine’s digital marketing courses will make you an excellent professional in a variety of digital marketing jobs like digital marketing manager, content strategist, Virtual Reality developer, Search Engine Optimization and Search Engine Marketing specialists, User Experience (UX) designer, Data Analysts and many more such jobs in the digital marketing industry.