Digital marketing is tremendously popular as it allows businesses to quickly scale up their sales and revenue. With digital marketing, businesses can target their core audience efficiently and also build an international client base. And these are just a few examples of how effective and effective digital marketing is. Every business worth its salt wants to have a significant online presence. And this sentiment has led to huge career opportunities in digital marketing in India and worldwide.
In this blog, we will find out about the exciting career opportunities in digital marketing and the digital marketing scope in future. We will also explore what jobs after digital marketing course you can get and the career growth you can expect.
The reach and potential of digital marketing are vast nowadays. Businesses today need a wide range of digital marketing resources and talent to stand out from the competition. Latest digital marketing trends and tools help businesses optimize their presence, and generate leads that lead to conversion and sales. Covid-19 lockdowns also proved the efficacy of digital marketing as digital channels grew exponentially at the time, unlike other channels. Have a look at some statistics that corroborate the premise that the digital marketing scope in future is bright and shining.
1. As per Statista, around 75% of the world population, i.e., more than 5 billion people are internet users.
2. India is one of the top four internet users by country and is ahead of the USA in this aspect.
3. The market size of the digital advertising industry in India was around $ 2.40 billion in 2020 and is expected to reach $ 6.5 billion by 2024.
4. As per Google, the Indian online e-commerce market has the potential to reach $ 100 billion.
5. 2 million jobs were created in the digital marketing space in India in 2020.
6. Digital marketing is growing with a CAGR (Compound annual growth rate) of 22.47%.
7. Expected reach of the digital marketing industry worldwide is expected to reach $ 807 billion by 2026.
8. Global digital marketing software market size will reach around $ 76.27 billion by 2023.
9. A McKinsey Global Institute (MGI) report suggests that the digital economy by 2025 will create around 60-65 million new jobs.
Digital Marketing Scope in Future– Trends
Skills in the following areas will offer massive career opportunities in digital marketing in the future.
1. Data Analytics
2. Social-Media and influencer managing
3. Artificial Intelligence
4. Augmented and Virtual Reality
Jobs After Digital Marketing Course
There is a wide range of jobs after digital marketing course completion. Here are some of the career opportunities in digital marketing after completing a course from a good digital marketing institute like DADE.
A. Junior & Mid-Level Career Opportunities in Digital Marketing
B. Senior-Level Career Opportunities in Digital Marketing
So, these are some of the jobs after digital marketing course that you can look forward to. Salaries for entry-level positions start anywhere from 2.5 to 4.5 lakhs per annum and with experience can go up to 20-30 lakhs per annum and more. But these salaries depend on the overall skillset, the industry you work in, and the results (leads, engagement, sales, revenue, conversions, etc.) you achieve.
There is a wide range of job profiles and positions in the digital marketing field. Let’s explore in detail some of these job profiles and the responsibilities related in these positions.
1. SEO Experts
SEO expert is one of the coveted jobs after digital marketing course completion. The core job of an SEO executive is to rank the business or website on search engines through free traffic. This traffic is organic and saves paid marketing expenses. For this purpose, SEO experts do extensive keyword research and analyze and optimize websites for better user experience. Other KRAs include using webmaster tools and getting webpages indexed on search engines among other tasks. SEO experts are usually individual contributors and report to digital marketing managers.
2. Content Marketing Manager
Career opportunities in digital marketing include working as a content marketing manager. Content marketing managers manage the content marketing functions of a business. This includes managing articles, email communications, sales page copywriting, video marketing, drip marketing campaigns, e-book publications, and PR and press releases among others. They focus on valuable, regular, and relevant content creation and its distribution that attracts and retains their target audience to achieve the business goals. Content marketing managers manage a team of content writers or can be individual contributors too. They usually report to the head of marketing or digital marketing managers as per the organizational hierarchy.
3. Inbound Marketing Manager
Inbound marketing managers are responsible for managing the sales funnel and conversion at each stage. They are responsible for reeling in the users. Their KRAs include drip marketing, lead nurturing, strategy creation, and conversion rate optimization. Sometimes their roles overlap with that of a content marketing manager.
4. Social Media Marketing Expert
One of the highly sought-after career opportunities in digital marketing is that of a social media marketing manager. Social media marketing experts create content that attracts the attention of their target audience and persuades them to share it further. They are responsible for generating brand awareness and sharing content through social media channels. They also track social media engagement metrics that include reach, like, and impressions among others. Other KRAs include designing and implementing a social media strategy that increases website traffic and pre-determined sales conversions.
5. Email Marketer
Email marketing is a tried and tested form of digital marketing with proven results. Email marketers are responsible for building e-mail lists, and creating targeted e-mails tailored to customer interests. They nurture leads through e-mails, create newsletters, run end-to-end campaigns and update subscribers and existing customers about new products.
6. Search Engine Marketing Manager
Search engine marketing specialist is one of the sought-after jobs after digital marketing course completion. Search engine marketing specialists increase the visibility of their brand’s products and services on search engines like Google and Bing through paid advertising. Other KRAs include paid keyword research, ad copywriting, bid management, split testing the ad campaigns, and data analysis. Their main responsibility is to create effective PPC campaigns and thereby utilize the marketing budget to get the maximum number of clicks, impressions, and leads.
7. CRO (Conversion Rate Optimizer) Experts
CRO experts increase the conversion ratio during each stage of the marketing funnel. They coordinate with other marketing team members and use various tools like heat map tools, and split testing tools for this effect.
8. Copywriters & Content Writers
Content writers create blog content that educates and informs the viewers about the brand and products and services and increase footfalls to the website. Copywriters create engaging ad copies and landing page content to increase sales and convert viewers into returning customers.
9. Data Analyst
A Data Analyst is one of the sought-after technical jobs after digital marketing course completion. Data analysts analyze and interpret data and draw inferences from it. They convert the data into valuable information that helps in creating business strategies and arriving at important business decisions.
10. Web Developer
Web developers create functional and engaging websites for businesses. They need to have detailed knowledge of coding, computer software, and graphic design. This helps them create websites that provide an amazing user experience and landing pages that convert.
11. Digital Marketing Manager
This job profile is for experienced digital marketing experts. This is a mid-senior level manager position where you have to lead the digital marketing team. You will be responsible for creating and executing integrated digital marketing campaigns that enhance the digital presence of the organization and promote its products and services.
You do not have to look only for jobs after digital marketing course completion. Digital marketing scope in future and now includes working as freelancers and new-age entrepreneurs that scale up their businesses quickly. Here are some of the freelancing and entrepreneurial career avenues available to digital marketers.
1. Professional Blogging & Affiliate Marketing
Professional bloggers with digital marketing backgrounds have made it big. They know what works in the online space and utilize it to generate large incomes with advertising, influencer, and affiliate marketing.
With a digital marketing background, you can also become a Youtuber, Instagrammer, and a well-known influencer. All you need is quality content in your niche and time to grow your views and subscribers. Then you can monetize your videos, advertise, recommend and sell the products and get paid for it.
3. As a Freelancer
You can offer freelance digital marketing services through platforms like Upwork, fiverr.com, LinkedIn, etc. You have the freedom to choose your clients, and working hours and be your boss.
4. Digital Marketing Agency Owners
You can also start a full-time digital marketing agency with your digital marketing background. All you need is the required capital, human resources, and the inclination to start your business.
5. Drop Shippers
Drop shippers sell products online without owning the inventory. You can create an e-commerce website and select the products you want to sell at a markup. Then connect your e-commerce store with manufacturers or large-scale online retailers that offer drop-shipping facilities. Then you market your products digitally to your targeted audience. When a consumer buys your listed product, the manufacturers ship it and you earn a nice profit.
So, these are some of the career opportunities in digital marketing as freelancers and entrepreneurs.
Upcoming Career Opportunities in Digital Marketing
Digital marketing is an exciting field with brand-new innovations with each passing day. Here are some of the digital marketing jobs that will be in high demand in the future.
1. AR-VR Developer
2. SEO Specialist for Voice Assistants
3. Automation Experts
4. AI and Machine Learning
5. Paid Media Specialists
Hope this article helped you learn about the scope and career opportunities in digital marketing in India. If you want to pursue a career in digital marketing, then you need to enroll in a quality digital marketing course. DADE, the Digifine Academy of Digital Education offers Graduate, Master, and Executive Courses in digital marketing with international certifications and acceptance. Our courses are tailored for both new entrants and experienced professionals and equip you with relevant skills and cutting-edge techniques in the digital marketing field. You get to work on live projects, get real-time industry exposure, and get a 100% placement guarantee in both domestic and international organizations. Join us today, to realize your dream of becoming a digital marketing professional.