Digital Marketing for Beginners: A Complete Guide in 2024

Digital Marketing for Beginners: A Complete Guide in 2024

With digital marketing emerging as one of the most dynamic and revolutionary fields in 2024, more and more people are finding it to be an attractive career choice, and rightfully so! The digital boom of the 21st century has seen a shift of businesses to online channels. Due to this, the demand for digital marketing professionals for various purposes vis-a-vis contributing to a brand’s digital growth has surged tremendously. It is thus a field with immense scope in 2024 and the coming years. Are you also looking to start a career in digital marketing but find yourself stumped with a lot of confusion and questions? There’s no need to worry! This complete digital marketing guide will introduce you to the basics of digital marketing along with all the orderly steps in which you can approach your digital marketing journey.

Basic Concepts of Digital Marketing:

  • Digital marketing is the process of implementing marketing strategies in the digital realm to drive business sales. As any other field, it can be best understood through its subdivision into several basic, fundamental concepts. Enlisted below are a few of them:
  • Search Engine Optimization (SEO) SEO is an organic method of increasing a brand’s online visibility by shooting up its SERP (Search Engine Result Page) rankings. It can be further subdivided into On-page and Off-page SEO depending upon the techniques used and the elements incorporated. While On-page SEO includes the employment of keywords, meta title and meta descriptions, Off-Page SEO pertains to link-building, backlinks, social bookmarking, blog commenting, and so on. 
  • Search Engine Marketing (SEM) SEM is somewhat a superset of SEO as it involves all  types of marketing methods used to gain traffic on search engines. Besides SEO, SEM includes concepts like Pay Per Click (PPC) Marketing as well as Google Ads. The latter is simply a tool to aid in publishing ads on Google. On the other hand, PPC is a process wherein advertisers pay a specific cost each time someone clicks on their advertisement. These ads can be placed anywhere from search engines and websites to applications and social media.
  • Social Media Marketing (SMM) Social Media Marketing is a technique that utilizes various social media channels to implement digital marketing strategies. These include Instagram, Facebook, Twitter, LinkedIn, Whatsapp, and many more. Two more components of SMM are Social Media Optimization (SMO) and Influencer Marketing. SMO focuses on maximizing sales by improving online presence and brand awareness across multiple platforms. I’m sure most of you are quite familiar with the concept of Influencer Marketing, wherein influential and relatable people are encouraged to promote a brand’s products or services to their niche audiences. SMM does wonders in augmenting a brand’s reach.
  • Email Marketing A traditional and still-relevant way of getting your brand message across is email marketing. Here, businesses often send personalized emails to specific targeted customers with offers, newsletters, festival sales, etc. This is a great way to keep in touch with your audience and show them that you care about their needs and are willing to cater to them.
  • Analytics Analytics is key to digital marketing practices in businesses. This is because it measures and paints a clear picture on the performance of your digital marketing campaigns, helps you figure out the weak spots that need to be worked on, use historical data to predict future trends and required changes and recommend some excellent ways for overall campaign improvement. Google Analytics is one of the quintessential analytics tools widely used for digital marketing. The principles used in this entire analytics mechanism all originate from the concept of Data Analytics.
  • Brand Management Brand management is an umbrella term that encompasses the establishment, maintenance, and improvement of brand visibility and awareness across several digital channels on the internet. This is a core necessity for businesses who want to stay relevant and build credibility.
  • E-Commerce – In simple terms, the online trade of goods and services is referred to as e-commerce. Brands grow themselves and attract customers via advertising on several e-commerce platforms and avenues. E-commerce plays a major role in driving sales and multiplying your customer base.
  • Programmatic Advertising Programmatic Advertising is an automated practice of trading digital space for placing advertisements. It has publishers and advertisers at both ends using platforms called DSPs and SSPs which take care of the automation aspect of the process. Programmatic Advertising / Media Buying is becoming increasingly popular as it helps save plenty of time and resources while bringing optimal results. While paid marketing naturally involves the requirement to spend money on advertising and marketing, organic marketing relies completely on non-paid methods for marketing purposes.

Digifine Academy of Digital Education (DADE) is one of the best digital marketing institutes in Mumbai, Andheri & Pune that can train you in all the fundamentals of digital marketing. Digifine offers some of the best digital marketing courses with comprehensive modules, covering all the above concepts in detail. In fact, it is the only digital marketing institute in India teaching modules like Programmatic Advertising, Strategic Management, Data Analytics and OTT Advertising. Not only this, but it also provides an international certification from IBMI Institute in Berlin, Germany for the Strategic Management Module. Students of Digifine are trained by highly experienced faculty from a practical approach and given a lot of industry exposure. Finally, what’s better than receiving a 100% placement guarantee and complete post-course support on your journey to become a successful digital marketer? Find more course details here:


Courses – Digital Marketing Graduate Program, Professional Digital Marketing Program,  Executive Digital Marketing Program, etc.

Modules covered – Search Engine Optimisation, Google Analytics, Influencer Marketing, Programmatic Media Buying, Brand Management, Website Development, E-Commerce Management, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, Data Science (Marketing Analytics), etc.

Features – 100% Placement Guarantee, Global Recognition, Courses designed by Industry Experts, Practical Learning, Conducive Environment, Comprehensive Modules, International Certifications, Post-Course Support, etc.


Digital Marketing FAQs

What is Digital Marketing?

Digital marketing is the process of implementing marketing strategies in the digital realm to drive business sales.

How does digital marketing work?

In simple terms, various digital channels like search engines, social media, websites, applications, etc. are utilized in digital marketing for advertising and bringing in more customers or sales for brands.

Can a beginner learn digital marketing?

Yes! Anyone can learn digital marketing with the help of the right guidance, knowledge, tips and tools.

Is digital marketing hard for beginners?

Not really! While every field requires dedication and hardwork, digital marketing is not difficult for people who have a passion, inclination or simply the willingness to learn.

Is digital marketing a good career?

Absolutely! It is one of the leading careers in 2024, with tremendous scope and innumerable opportunities to grow.

Digital Marketing Tips for Beginners:

  1. Establish your career goals and professional objectives.
  2. Enroll for a good and competent digital marketing course in a reputed institute.
  3. Learn all the requisite digital marketing concepts, tools and techniques.
  4. Acquire industry-relevant professional certifications.
  5. Build your digital marketing portfolio.
  6. Take up internships and projects to accrue experience and build professional contacts / networks.
  7. Prepare for job interviews by giving mock interviews and doing necessary research.
  8. Stay in touch with evolving industry trends and keep yourself constantly updated.

Kickstart your digital marketing career with the best digital marketing courses in 2024!

More Digital Marketing FAQs


What is the average salary of a digital marketer?

The average salary for digital marketing professionals in India is approximately 4-6 LPA. It can be lower or higher depending on a person’s experience, skills and expertise.


> What are the types of digital marketing?

Some of the types of digital marketing are SEO (Search Engine Optimization), SEM (Search Engine Marketing), Email Marketing, PPC (Pay Per Click) Advertising, Programmatic Advertising, and so on.


> What is the syllabus of a digital marketing course?

A good digital marketing course like the ones at Digifine, should cover diverse topics in their syllabus, like SEO, Google Ads, Social Media Marketing, Google Analytics, Brand Management, Website Development, E-Commerce Management, etc.


> What are the skills required for digital marketing?

Some of the broad skills you need to brush upon and learn as an aspiring digital marketer are content creation, SEO, SEM, Data Analysis, Communication, Strategic Planning, etc.


> What qualification is required for digital marketing?

The minimum qualification for enrolment in a digital marketing course is 12th pass or graduation. 


> What are the fees for a digital marketing course?

The fees for digital marketing courses at Digifine start from INR. 33,000/- (all-inclusive).