12 Social Media Content Ideas For Your Business

12 Social Media Content Ideas For Your Business

Social media has developed into a game-changing tool for businesses in the 21st century. Its wide network of people and connections as well as extensive scope has led a lot of brands to prioritize social media content marketing to enhance their online presence, boost brand awareness, grow visibility, and thus drive more sales. While posting content on social media accounts of your business, a few things are crucial to consider. Besides the platform and its target audience, having a carefully crafted social media content plan is essential to your strategy. Building a social media calendar for a week, a month or an entire year can be extremely helpful in this regard. It’s where you write down outlines for the kind of content that will be posted on your business’s social media along with the frequency at which it needs to be distributed for maximum impact. The following article dives into some of the most creative social media post ideas for business that can help you better plan for your marketing strategy.

List of Social Media Content Ideas For Your Business:

Explainer videos & posts – No matter what product or service your brand is all about, you can come up with posts, stories or videos that get into the nitty gritty of things and explain the workings of them in depth. This will give users an idea of what your brand deals with and might fascinate them enough to check out your products or services!


Memes – Who doesn’t like a good joke? In an age of memes and the growth of funny content, it would be a great idea for your brand to let loose and crack a couple of jokes from time to time as well. This will give customers a break from the usual informative content and help them relate to your brand better. Assign one day in the week or month on your social media calendar for this and find out the results yourself!


Testimonials or Interviews – Testimonials add value to your brand presence and credibility to your business’s offerings. Schedule interviews with people related to your business, people who have experienced your products or service or even popular persons on the internet. Get their reviews on text or video and enhance brand awareness through positive feedback.


Celebrations – Show the people how fun you are! Post on festivals and important days. Attach pictures or videos if you have taken any. This will definitely boost your engagement with audiences who are celebrating similar events and festivals.


Market News or Commentary – Assign one day to inform people about market news or updates relevant to your industry. A lot of users are inquisitive about information and your participation will drive them to find your content interesting to interact with.


Polls – Polls are posted on stories and can be a fun way to keep in touch with your brand’s followers. They could include quizzes, games or general questions, as elaborated further.


Contests, Games & Quizzes – Another great one of the social media ideas to encourage engagement and participation while improving your relationship with users is to conduct regular contests or quizzes or even play games relevant to your business. 


Q & A – Ask questions about a range of topics in your stories. Get to know what your users want or expect from your brand, how they feel about your products or services and find out about their opinions on things. You can even ask them industry-relevant or subject-based questions.


Discounts or Giveaways – As a result of the above contests, winners can be offered giveaways, freebies or special discounts to your products or services. This incentivizes the whole process and gives people more reason to interact with your brand accounts and posts.


Behind The Scenes – Get users to know you better through creative social media posts or videos that shed light on the behind-the-scenes aspect of your business’s workings. Show them how things are managed and handled. Give them a glimpse into your surroundings to help them feel closer to your objective or cause.


Tips & Tricks, How-To’s & Tutorials – Set aside one day in your social media content strategy or calendar for guiding users through tutorials or how-to videos or posts. Dive into the conceptual side of things and inform them about tips and tricks relevant to your specific industry.

User Content Showcase – The final one of the content ideas social media is encouraging your already existing customers to create content relevant to your product or service and showcasing or promoting it on your social media page as well. Encourage people to share this kind of content as it can not only strengthen customer relationships, but also show other users how your brand cares about its people.

Learn how to come up with the best social media content strategy for your business from one of the top digital marketing institutes in Mumbai, Andheri & Pune:  Digifine Academy of Digital Education (DADE). It offers the best digital marketing courses with placement that are globally recognized and consist of comprehensive, unique modules that are taught nowhere else in the entire country. Some of these include: Programmatic Media Buying, OTT Advertising, Strategic Management (with international certification from IBMI Institute in Berlin, Germany), Data Science (Marketing Analytics). Besides these, Digifine has in-depth modules on social media marketing, social media optimization and influencer marketing as well. Get practical digital marketing training from highly experienced faculty who guide you through live projects and industry exposure. You receive professional and international certifications as well as a 100% placement guarantee and post-course support by the end of your digital marketing classes.


Courses – Digifine Graduate Digital Marketing Program, Professional Digital Marketing Program,  Executive Digital Marketing Program, etc.

Topics covered in Social Media Marketing Module – Facebook / Instagram, LinkedIn, Twitter

Topics covered in Social Media Optimization Module – Why SMO is important, Hashtag research technique, Content Creation technique for social media, Social Listening, etc.

Topics covered in Influencer Marketing Module – How to connect with Influencers, Brand Collaboration Briefing, Influencer Marketing Campaign Activation, etc.

Other Course ModulesRemarketing / Conversion, Facebook / Instagram, Linkedin, Social Media Optimisation, Online Reputation Management, Search Engine Optimisation, Google Analytics, Influencer Marketing, Programmatic Media Buying, Brand Management, Data Science (Marketing Analytics), Website Development, E-Commerce Management, Google Ads, Social Media Marketing, Content Marketing, etc.

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Master social media content marketing with the best digital marketing courses in India and give a boost to your business now!