What is Google analytics

What is Google Analytics? Everything you need to know.

What is Google Analytics? Google Analytics Universal/ Universal Analytics (UA) is a free web analytics service offering numerous analytical tools to help organizations and individuals track and analyze their website traffic and use it to their benefit. Companies can use all the data collected from Universal Analytics as insights to improve their marketing strategies and …

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How to build an effective google ads strategy

How to Build an Effective Google Ads Strategy for Any Industry – With Real-World Examples

Google Ads, owned and operated by Google, is an online advertising platform used widely by all types of businesses worldwide. In today’s digital age, just uploading and paying for ads to reach your audience and get a high return on investment isn’t enough. Today, digital advertising is a necessity for every business; no matter what …

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Is a Post Graduate Digital Marketing Program Worth It in 2025

Is a Post Graduate Digital Marketing Program Worth It in 2025? Real talk for students.

In today’s ever-evolving digital landscape, businesses are reaching out and interacting with their audience through social media – a place which is widely accessible to almost everyone on the globe. The digital marketing industry has significantly transformed the idea of marketing, advertising and promoting any organization’s products and/or services. In this widely scattered market with …

Is a Post Graduate Digital Marketing Program Worth It in 2025? Real talk for students.Read More