What are the key differences between organic traffic and paid traffic strategies?

The current economy is now a digital economy, with online visibility being crucial for all businesses to generate leads and increase their brand value, as well as generate sales. However, not all traffic has the same impact when generating potential leads. Two of the key strategies within digital marketing are organic traffic and paid traffic. …

What are the key differences between organic traffic and paid traffic strategies?Read More

Small businesses in competitive cities need to develop strategies that allow them to differentiate themselves from the more than 100 similar businesses that operate in their area. Customers in Mumbai use search engines to find nearby services that they need, while cafes, boutiques, and repair services compete with one another throughout Delhi and Bengaluru. The …

How does local SEO help small businesses grow in competitive cities?Read More

The transformation of Marketing is at its roots an evolutionary process that has taken shape over the past two decades. Gone are the days of relying solely on television commercials, billboards, and newspaper ads to reach out to customers. Companies can now track results, measure engagement, and optimise their campaigns in real time using a …

What is performance marketing, and how is it different from traditional marketing?Read More

Digital marketing has become a leading career choice in the increasingly digital economy. The impact of the Internet on organisations of all sizes has been profound, and now they must have a way to connect with their customers/global audiences and provide value to their stakeholders. As businesses continue to rely on the Internet to generate …

What are the most important digital marketing skills students should learn before graduation?Read More

Today, businesses no longer make their marketing decisions based on guesswork; rather, they rely instead on data. Data helps marketers figure out who their customers are, how those customers are behaving online, what content they like and interact with, and, finally, which marketing tactics will be successful for their company. This is where Google Analytics …

What are the key features of Google Analytics, and why should every marketer use it? Read More

Digital Marketing utilizes data to provide direction for effective marketing strategies during the Digital Age through clicks, views, purchases, and other forms of engagement to provide marketers with vital information on how to communicate with their target audience. In the past, digital marketers had to rely on intuition when making decisions about marketing; now, with …

Why Data Analytics is a Must-Learn Skill for Modern Digital MarketersRead More

Today, freelancing has ceased to be just a side gig but has instead become an appropriate way for individuals to pursue their own careers through full-time freelancing. Companies are increasingly moving toward an online marketplace, so this demand has created an unprecedented need for a digital marketing professional. Many potential freelance workers are now looking …

Can a Digital Marketing Course Help You Become a Successful Freelancer?Read More

Social Media is no longer simply a place to find information, socialize, and entertainment; it has become an integral tool for business establishments as well as enhancements with career growth. Companies of every size utilize the multitude of social networking options to reach out to potential clients, build brand loyalty, provide leads and sales leads, …

How can social media marketing skills boost your career prospects?Read More

Yes, it can. Yes, it can. Design has changed, and so has how you get a job. A design degree, like a master’s in design, or even a bachelor’s, is no longer a necessity, and many companies are actively hiring non-degree freshers for design roles in 2025. Graphic design, UI/UX, motion graphics, branding, digital design …

Do companies hire freshers without a design degree?Read More

With the start of 2026, the digital world is changing at an incredible rate. Businesses are becoming more reliant on technology, individuals spend most of their time online, and marketing methods have shifted primarily to the internet. Any professional or student looking for answers to questions regarding the future of digital marketing often wonders if …

Is a Post Graduate Digital Marketing Program still relevant in 2026?Read More