Role of Voice Search Optimization in SEO
Search Engine Optimization (SEO) is an organic way of acquiring website traffic by boosting your SERP (Search Engine Result Page) rankings. Simplistically, this means that when you look something up on a search engine like Google, you see a page of results which is the SERP. A chunk of the first few top results that you see are the websites that attained a high ranking through good SEO techniques. Not only is SEO cost-effective and mostly free, but it also helps brands build credibility with high-quality content. Some of the key considerations in SEO are keywords, backlinks, social bookmarking, content optimization, meta titles, etc.
With heaps of people shifting to voice search queries, another feature has opened up for consideration while optimizing content for search engines. Voice search works in hugely different ways than a regular text search, which is where Voice Search SEO rises to importance. Voice searches are conversational and imitate real-life language-based interactions. While text searches are quite concise and to-the-point, voice commands entail a higher level of difficulty to decode and provide precise results. This means that the content you create has to be optimized in order to incorporate certain modifications like the inclusion of long-tail keywords, conversational matter, etc. Along with this, when voice assistants like Siri, Alexa or Google Assistant answer a particular voice query, only one of the web page’s content gets selected to be read out loud. This implies that even being on the first SERP won’t suffice in the case of voice search. Voice search optimization is therefore the method of improving a brand’s online presence by topping SERPs and appearing first in voice / verbal searches. You can find out more about the techniques and tips on how to optimize for voice search below.
Voice Search for SEO Tips & Tricks:
- Voice Search-specific Keywords – Since voice search differs from text search to a sizable extent, research for keywords has to be specific. It is preferable to go for long-tail, conversational and question keywords in the case of voice search optimization. Long-tail keywords are basically a bunch of words or phrases that are longer and less popular than common keywords. They have low search volumes as well as less competition, but the level of specificity is what makes them highly favored. Since maximum voice searches are conversational in nature, conversational keywords are employed keeping in mind the natural and authentic flow of language. Lastly, you must have noticed how a lot of voice searches are framed as questions. This is where incorporating question keywords into your content can prove to be beneficial. This can be done by having FAQ sections and direct answers making concise use of language.
- Local SEO – Local SEO includes tactics to increase visibility for local audiences and gain local traffic on your website or product. It is an important step towards better targeting users and potential customers in your business’s close vicinity. This can be done by integrating location-specific keywords as well as having an updated Google Business profile. Maintaining a proper business listing can go a long way in getting you noticed more easily and upgrading your voice search SEO.
- Technical SEO – Technical SEO is something that is often neglected by many budding businesses but plays a role in hugely contributing to your website traffic. One of the factors of technical SEO is high page-loading speed. Voice assistants never pick a lagging page and users do not have the patience to wait until it gets loaded entirely. Another essential aspect is mobile SEO, that is, optimizing for mobile phones as well as other devices. Your potential customers might be using different kinds of devices and adaptability of your website is key in this regard.
- Featured & Rich Snippets – Featured snippets are small pieces of text that give a kind of brief and direct idea about a web page’s extensive content. It can be in the form of pointers or a few sentences that give an immediate, easily understandable response to a user’s voice query. On the other hand, Rich Snippets are those pieces of text that display details like images, ratings, etc. to give a polished and more credible look to your web page. In SEO for voice search, this basically encourages algorithms to push your website rankings up and ultimately get chosen by voice assistants.
- Constant Content Optimization – No matter how good or well-written your content is, there is no denying the fact that it is bound to get outdated in a certain period of time due to the rapid changes in trends and technologies. Staying up to date with new developments and optimizing your old content and refurbishing it according to current standards is an extremely efficient way to retain relevance.
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