How to Choose the best UI / UX Course: A Comprehensive Guide for Aspiring Designers

Introduction to OTT Ads
How OTT Ads are Delivered
How OTT Platforms Work
How to Buy OTT Ads
Types of Streaming Devices
Process to Set-up Adson Hotstar & Voot

Learning how E-Commerce helps a business grow, how to create a structured E-Commerce website to sell products/services, and the best advertising strategies for E-Commerce management.

Introduction to E-Commerce Management
Setting up Seller Account
Product Listing
E-Commerce Advertising
Reporting

Understanding how to create brand awareness and maintain positive reputation, reflecting core value of the brand through product/service offered to the target audience, learning about best techniques used.

Brand Exercise
Evaluation of Brand Attribution
Return on Brand Investment
Setting up Brand Mission and Vision

Understanding how to conduct market research and how it helps in formulating optimum marketing strategies, learning data analysis and programming languages and implementing the insights derived into advertising.

Understanding Marketing Analysis
Introduction to Basic Statistics using Tableau & Power Bi
Overview of Basta Statistics and understanding Tableau & Power Bi
Hypothesis Training
Linear Regression
Logistic Regression
Deployment using R
Deployment using Python

Understanding decision making and goal planning in top management of major companies, learning the significance of strategic management in marketing, and formulating and implementing best advertising strategies.

PEST Analysis
SWOT Analysis
7S model
Porter’s Five Forces
Blue Ocean Strategy
Total Quality Management

Understanding the use of automation to buy advertising space on the internet, how to use Real Time Bidding, Media Planning and Pixel Setup best practices, learning to create Youtube Ads.

Introduction to Programmatic Media Buying
Understanding Real Time Bidding
DV360 platform and UI walkthrough
Programmatic Media Planning
Pixel Setup
Creating Youtube Ads and Live Items

WordPress:

Learning to create structured and professional websites using the most used industry software, setting up and customizing websites, using plugins and effective techniques to engage and capture consumers.

- Understanding Domain Name and Domain Hosting
- WordPress Setup
- Theme customization
- Plugins
- WooCommerce Setup
- Creating Landing Pages
- Order Management System

HTML:

Learning HTML codes for creating and structuring websites, learning CSS, best HTML practices for Search Engine Optimization.

Getting started with Visual Studio
HTML Format
HTML Tags
CSS
Linking HTML with CSS
Creating a HTML website
Hosting the website

Section 1: Introduction to UI/UX

1.1 Define UI/UX:

Explanation of UI (User Interface) and UX (User Experience) | Importance of a user-centric approach in design

1.2 Importance of Design:

How effective design enhances user perception and interaction | Case studies demonstrating successful design impact

Section 2: Understanding the Audience

2.1 User Personas:

Creating and understanding user personas | Influence of personas on design decisions

2.2 User Journey:

Introduction to user journey mapping | Understanding user expectations during website navigation

Section 3: WordPress UI/UX Environment

3.1 Explore the WordPress Dashboard:

Guided tour of WordPress dashboard | Purpose of various sections (editor, customizer)

3.2 Theme Selection:

Choosing a theme aligned with brand and goals | Highlighting themes with good UI/UX practices

Section 4: Wireframing and Prototyping

4.1 Introduction to Wireframing:

Importance of wireframing in design | Hands-on using tools like Balsamiq or Sketch

4.2 Prototyping:

Introducing prototyping tools for interactive designs | Role of prototypes in testing and refining user experience

Section 5: Typography and Color Theory

5.1 Typography Basics:

Choosing readable fonts | Typography’s contribution to overall design

5.2 Color Theory:

Teaching color theory principles | Guiding students in choosing a color scheme

Section 6: Layout and Composition

6.1 Grid Systems:

Introduction to grid systems for layout | Maintaining consistency and alignment

6.2 Visual Hierarchy:

Techniques for establishing visual hierarchy | Guiding users through content

Section 7: Interactive Elements

7.1 Buttons and Call-to-Actions:

Design principles for buttons and CTAs | Role of interactive elements in guiding user actions

7.2 Forms and User Input:

Best practices for designing user-friendly forms | Importance of feedback during form submission

Section 8: Responsive Design

8.1 Mobile-First Design:

Designing for mobile devices first | Using media queries for responsive design

8.2 Testing on Various Devices:

Demonstrating how to test designs on different devices | Utilizing browser developer tools for testing

Section 9: WordPress Customization

9.1 Customizer and Theme Options:

Using WordPress Customizer for live preview | Theme options for further customization

9.2 Widget Areas:

Explaining widget areas for adding dynamic content | Encouraging experimentation with widgets

Section 10: User Testing

10.1 Usability Testing:

Introducing usability testing concepts | Gathering feedback from potential users

10.2 Iterative Design:

Emphasizing iterative design based on user feedback | Implementing improvements in design

Section 11: WordPress Plugins for UX

11.1 SEO Plugins:

Importance of SEO and recommended plugins | Impact of SEO on user experience

11.2 Performance Optimization Plugins:

Introduction to Performance Optimization Plugins | Discussion on page speed and user satisfaction

Section 12: Portfolio Showcase

12.1 Project Showcase:

Assigning a project for designing the various brand brochures & websites | Encouraging students to showcase their work in a portfolio format

Section 13: Feedback and Critique

13.1 Group Critiques:

Conducting regular group critiques to discuss design choices | Encouraging constructive feedback and learning from peers

Section 14: Stay Updated

14.1 Industry Trends:

Discussing current UI/UX design trends | Encouraging exploration of design communities and resources

Section 15: Resources and Further Learning

15.1 Introduction to Design Tools:

Overview of design tools like Adobe XD, Figma (emphasizing Figma in

this course) | Hands-on exercises to familiarize students with Figma

Digital Marketing:

Google Ads
Social Media Marketing
Social Media Optimisation
SEO
SEM
E-mail Marketing
Remarketing
Online Reputation Management (ORM)
Influencer Marketing
Whatsapp Marketing
Mobile Marketing
Landing Page Techniques
Content Marketing/AD Scripting

Section 1: Introduction

Create a Black and White Image | Quickly improve images with Camera Raw | Speed up Photoshop | Discover Panel – Find hotkeys and panels fast!

Section 2: Get Started

Section 3: Layers Part 1

Section 4: Layers Part 2

Section 5: Selections Part 1

Section 6: Selections Part 2

Section 7: Raster Layers

Use the Brush Tool | Soften Skin Imperfections | Use the Eye Dropper & Swatches | Resolution vs Image Size | Color Replacement tool – Replace Color

Section 8: Shape Layers

Section 9: Artboards

Section 10: Creative Layer Styles (Effects)

Section 11: Work with Smart Objects

Smart Objects Explained | Linked Smart Objects | Create a realistic mockup | Filters with Smart Objects

Section 12: Repair Your Photos

Section 13: Actions

Create an action | Resize lots of images

Section 14: Text Layers

Section 15: Adjustment Layers

Section 17: Camera Raw – Edit Your Photos

Section 18: Cloud Documents

What are cloud documents? | Saving to the cloud vs locally (on your computer) | Version history | The biggest drawback with cloud documents

Section 19: Effects

Reshape faces | Create a lens flare | Blur & Blur Gallery

Section 1: Introduction

Introduction to Figma Essentials training course | Getting started with Figma training | What is Figma for & does it do the coding? | What’s the difference between Ul and UX in Figma | What we are making in this Figma course | Class project 01- Create your own brief

Section 2: Wireframing – Low Fidelity

What is Lo Fi Wireframe vs High Fidelity | Creating our design file & introducing frames

Section 3: Type, Color & Icon Introduction

Section 4: Pages

How to use Pages

Section 5: Prototyping – Level 1

How to prototype | Prototype animation and easing | Testing on your phone with Figma Mirror | Class project 04 – Testing on your phone

Section 6: Animation Level 1

What is Smart Animation & delays | Class project 05 – My first animation

Section 7: Commenting

Sharing & Commenting on Figma file with Stakeholders | Share editing with other UX designers in Figma

Section 8: Moodboard – High Fidelity

How I get inspiration for UX projects | How to create a mood board | Class Project 06 – Moodboard

Section 9: Columns

How to work with Columns & Grid

Section 10: Colors

Color Inspiration & the eyedropper | How to create a color palette | How to make gradients | How to create & use Color Styles | Class Project 07 – Colors & Columns

Section 11: Text & Fonts Advanced

Section 12: Drawing

Section 13: Working with Illustrator

Do you need to know Illustrator with Figma

Section 14: Images

Tips & tricks for using images | Masking Cropping images | Free image & plugin

Section 15: Working with Photoshop

Do you need Photoshop for UX Design in Figma? | Class Project 10 – Images

Section 16: Autolayouts & Constraints

Section 17: Effects

Blur Layer & Background Blur & Image Blur | How to make Neumorphic ui buttons | Class project 13 – Effects

Section 18: Saving & History

How to save locally & save history

Section 19: Components & Instances

Section 20: Variants

How to make component variants | Another way to make variants | How to make a Multi Dimensional Variant | Class Project 15 – Variants

Section 21: Making a form

How to make a form using variants | Class Project 16 – Form | Putting it all together in an desktop example

Section 22: Prototyping – Level 2

Section 23: Animation & Micro Interactions

The difference between animation & micro interactions | Animation with custom easing | Class Project 18 – My Second Animation Make animated transitions | Class Project 19 – Page transition | Micro interactions using interactive components | Micro interaction toggle switch | Micro Interaction burger menu turned into cross | Class Project 20 – Micro interaction

Section 24: How to share you document

Talking to your developer early in the figma design process | Sharing Figma with developers & engineers handoff

Section 1: Introduction

What is Graphic Design? Introduction to Adobe Illustrator | Vector Graphics vs Raster Graphics

Section 2: Basics

Interface Overlook | Create and Save New Document | Customize your workspace | Navigation – Zoom Tool & Pan Tool

Section 3: Working with Objects

Section 4: Drawing

Section 5: Appearance of Objects

Section 6: Brushes

Section 7: Images

Working with Images | Preparing simple images for tracing | Preparing complex images for tracing | Image Trace

Section 8: Type

Types of Typefaces | Character formatting | Paragraph formatting | Using Text styles

Section 9: Advanced Techniques

Section 10: Artboards & Export

Artboards | Saving work for Print | Saving work for Web | Export for Screens

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