Visuals are processed about 60,000 times faster by the human brain compared to text.
The proof of this can be seen in the fact that written word has been around for a small part of human evolution compared to visuals, which date back to the earliest days. One example is the cave paintings and art made by the ancient man.
They are proof that visual art has long been something which humans are highly attuned to and cognizant of.
This is why graphic design is a thriving industry today.
Did you know that the graphic design industry worldwide was worth around $45.8 billion in 2021 and will continue to keep growing rapidly in the coming years? And that 94% of people say that their first impression of a company is design-related?
This puts focus on the importance of graphic design in today’s time.
If you are a brand wondering whether it is worthwhile to invest in brand-design for your business, then this article is just the thing to convince you that, yes, it is!
Keep reading to know just why graphic design is so important for your business in 2023.
Importance of Graphic Design for your business:
The more competitors you have, the more attention you have to pay to having a unique brand image. Apart from that, having an image which will be in the forefront of your consumers mind, is also extremely important.
Graphic design plays a crucial role in giving your brand a unique identity which sets it apart from other businesses and imprints on your consumers’ minds.
Be it text, symbols, colors, shapes or a combination of them all, graphic design can convey the message of your brand through highly relevant visuals.
This is one of the key elements which stresses the importance of graphic design for your business.
People love visuals. Visuals can convey a message in a single glance, something which other forms of content fail to do.
With reducing attention span and time in hand, communication which takes the least of both is highly relevant today.
Graphics, therefore, are an extremely important tool of communication for a business.
From your logo, your tagline, your product/ service to your sales copies and social media posts, they can be used everywhere to communicate your brand message in a few glances and moments of time.
This is one of the reasons why graphic design is important for businesses.
Most of us spend much of our time on social platforms these days. Which in turn makes them one of the most significant tools of marketing for businesses.
People love content which is easy to digest and visually pleasing. When you provide people with just this type of content, there are high chances of it being liked and shared extensively on social media platforms.
This is one of the key marketing strategies and also one of the important ways graphics can increase social engagement around your brand and business.
Convinced about the importance of graphic design yet?
Another factor proving the importance of graphic design is that it builds trust and credibility for your brand.
Seeing is believing. This statement is quite true when it comes to marketing tactics.
Those days of flashy sales techniques involving blind flattery are long gone. Ethics and transparency in marketing are of much more significance today.
By consistently conveying your brand message across channels through attractive graphics, you can build trust around your business. This will help you retain clients in the long run and build a positive reputation. Another reason why graphic design is important for you.
An important factor which stresses the importance of graphic design is that it can lead to increased sales for your business.
With relevant and engaging graphics scattered across online channels, your brand awareness will be increased, which will in turn lead to more traffic and potential conversion for you.
When you create a unique identity for yourself, convey your brand message consistently, inculcate trust in your business and improve social engagement, it is no doubt going to lead to an increase in client conversion for you.
To Sum Up, graphic design is highly relevant for you, no matter what business you are in.
With the amount of visual content consumption increasing on a daily basis, it would be a loss of a great opportunity, if you don’t partake in marketing through graphics.
The importance of graphic design is enormous for businesses today. From display advertising and social media posts to website banners and product designs, there are infinite chances for you to get creative and market your brand both online and offline. Be sure to make full use of them in 2023!
Also, if you’re a graphic design aspirant, then we have some amazing courses which might be useful for you. We offer training on most used design softwares from basic to advanced and help you learn brilliant graphic design skills which will give you top placements in the industry. Be sure to check out our courses here!
Let us know what you think in the comments below.