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Digital Marketing Salary In India for 2022

Digital Marketing Salary In India for 2022

By now it is no unknown fact that Digital Marketing is one of the most flourishing of industries and sought after careers in this age. According to Statista, Worldwide Internet Ad Spend will rise by 13.5%  in 2022. 

And closer to home, the Digital Marketing Ad Revenue in India will be worth 540 Billion rupees by the year 2024.These are only some stats which show that the world, and India, is heading toward a Digital Advertising future.

Being one of the most growing industries, it is obvious that digital marketing salaries will be quite high across the world and in India as well. 

Let’s take a look at top roles which provide the best digital marketing salary in India.

Digital Marketing Manager

Digital Marketing is the marketing done for a brand/company across online channels like search engines, social media, websites, email, mobile phones, etc. Social Media Marketing, Content Marketing, Influencer Marketing, Search Engine Marketing, etc. are some techniques/types of digital marketing.

Role of a Digital Marketer 

A Digital Marketing Manager manages everything from planning marketing campaigns, creating them, to promoting a company’s brand, services and products. They identify trends, analyse data and plan campaigns accordingly. They also are experienced in managing social media and art direction for the company. A Digital Marketing Manager often has a high Digital Marketing Salary. 

Digital Marketing Manager Salary

Average Digital Marketing Salary in India for a Digital Marketing Manager is INR 6,00,000 and it can go up to INR 19,00,000 for experienced Managers, according to AmbitionBox. If you are someone who is good at managing multiple aspects of brand marketing and collaborating with other team members to complete projects, then this position is definitely ideal for you.

SEO (Search Engine Optimization) Specialist

Search Engine Optimization is the practice of designing website pages and creating content in a manner that you show up on the first page of Search Engine Results Pages (SERPs). Organic search is one of the most prominent ways to increase traffic to your website. A sound SEO strategy is very essential for improving the quantity and quality of traffic that your website gets. 

Role of an SEO Specialist 

A SEO Specialist can work for a company or be a freelancer. Their responsibilities might changes based on the position they have but some common functions a SEO Specialist performs are: developing optimization strategies which help in making the client’s website rank on search result pages, collect data and analyze trends to perform keyword research, create and execute link-building strategies, change website content and structure to improve keyword placement for SEO targets and much more.

SEO Specialist Salary 

The average annual salary of an SEO Specialist in India is INR 4,20,000. It can go up to around INR 10,00,000 depending on skills and experience. If you are someone who likes to research various topics, is organized and pays attention to details, SEO could be a great career for you.

Role of a Digital Marketer 

A Digital Marketing Manager manages everything from planning marketing campaigns, creating them, to promoting a company’s brand, services and products. They identify trends, analyse data and plan campaigns accordingly. They also are experienced in managing social media and art direction for the company. A Digital Marketing Manager often has a high Digital Marketing Salary. 

Digital Marketing Manager Salary

Average Digital Marketing Salary in India for a Digital Marketing Manager is INR 6,00,000 and it can go up to INR 19,00,000 for experienced Managers, according to AmbitionBox. If you are someone who is good at managing multiple aspects of brand marketing and collaborating with other team members to complete projects, then this position is definitely ideal for you.

Social Media Marketer

Social Media Marketing is using available social media channels across the web to promote a brand or product. Now-a-days most of the consumers use social media and it is a great way for a brand or company to engage with their audience and gain feedback on their services/products. There are multiple social media platforms and there is something different about each one of them which can be useful in a marketing strategy.

Role of a Social Media Marketer

A Social Media Marketer performs various functions and some of them are: forming social media strategies for the brand, engaging consumers on the brand’s profile, creating trending and relevant content for the brand, analysing traffic insights on the social media platforms and following best practices.

Social Media Marketer Salary

Social Media Marketing has one of the best digital marketing salaries, at an average amount of INR 4,00,000. When you gain more experience in the industry and polish your skills further the salary can go up to INR 11,00,000. 

If you are someone who loves to follow trends and create content and connect with people, social media marketing might be the best digital marketing career for you.

Marketing Automation Specialist

Marketing Automation is the use of software to perform repetitive, common  tasks which need to be performed regularly. It helps in improving consumer relations, finding leads and making sales. It can also be known as putting the right content before the right audience at the right time.

Role of a Marketing Automation Specialist

A Marketing Automation Specialist is someone who possesses a wide range of technical and marketing skills. They are creative and analytical. Some of the most common roles they perform are: designing automated email marketing campaigns, creating and scheduling social media posts, analysing insights to measure performance, etc. 

Marketing Automation Specialist Salary

A Marketing Automation Specialist has one of the most well paid digital marketing salaries in India, at an average of INR 8,00,000. It can go up to INR 16,00,000 for more experienced Marketing Automation Specialists.

Data Analyst

Companies in all sectors are progressively depending on data for making crucial business decisions like what products to make, what investments to choose, which markets to enter, etc. With massive data volumes, a lot depends on analyzing data and drawing insights from it. This is where data analysts come into picture.

Role of a Data Analyst

Data Analysts turn raw data into useful insights which can be used by businesses to make important decisions. Some of their key roles include using automated software to collect data from primary and secondary sources; analysing the quality and meaning of data; analyzing global, national and regional trends which impact the business, etc.

Data Analyst Salary

A Data Analyst has one of the best digital marketing salaries in India, at an average salary of INR 5,00,000 according to Glassdoor. And it can go upto INR 17-18L for Analysts who can work with Python, Machine Learning, etc. 

It is surely a lucrative career option for anyone who is interested.

Media Planner

Media Planning is a string of decisions involved in delivering the right marketing content to potential customers. Is the process of using the right channels to promote to the right audience at the right time place and time. Media planning assures optimum utilisation of resources for creating an efficient Media Plan.

Role of a Media Planner 

A Media Planner generally performs functions like, working with the client to understand their business goals, make decisions on the best form of social media for advertising, identifying the target audience and analyze their behavior and media habits, present proposals to clients, etc.

Media Planner Salary

A Media Planner could be said to have a high digital marketing salary in India, at an average amount of INR 5,77,915. For media planners with industry experience and adequate skills the salary can go up to around INR 14.5L. 

It is an excellent career choice if you have good interpersonal, analytical and organizational skills and want to be part of a core digital marketing team in a company.

Content Strategist

Content Strategy is the planning and creation of impactful and relevant content for advertising a brand across internet channels. Content can be in various forms, i.e. written posts, images, videos, infographics, etc.

Role of a Content Strategist 

A Content Strategist’s main work involves planning, creating, designing and publishing content based on a business’s objectives and consumer’s needs. It is on the Content Strategist to make sure that the content created is aligned with the brand’s strategy and adds value to the new/existing customers.

Content Strategist Salary

The Content Strategist role has one of the highest digital marketing salaries in India at INR 6,00,000 as an average. And Content Strategists with experience and advanced skills can be paid up to INR 15,00,000.

If you are someone who loves to plan and create different types of content, this can be an ideal career for you.

Digital Marketing Salary in Mumbai

Mumbai, also known as the financial capital of India, could be said to have the best prospects in the  Digital Marketing sector in the country. 

Digital marketing salary in Mumbai could be said to be one of the most lucrative in comparison to the rest of the nation. According to research, digital marketers in cities like Mumbai, Bangalore and Delhi are likely to receive an average salary of 27% higher than the national average salary. There are multiple digital marketing job opportunities in various organisations available in the city for anyone who is interested. 

Range in Digital Marketing Salary in Mumbai for freshers could also be said to be much better compared to other cities. So if you’re a Mumbaikar or planning to work in Mumbai and wondering about the digital marketing salary in Mumbai, rest assured that there are multiple high-paying job opportunities available.

So those were the careers offering some of the best digital marketing salaries in India. We hope you found the information you were looking for and that this post helped you in gaining an insight into what you would like to pursue. 

Digital marketing salary is definitely an advantage in the industry, but you should also focus on the skills you would like to learn and polish, as they will surely help you in securing a lucrative career for yourself. 

At Digifine we train students and professionals alike in digital marketing skills and prepare them for top-notch jobs in the industry. We give a 100% placement guarantee for our Graduate Program and Professional Courses. For more information contact us here.

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