Graphic Design has evolved tremendously in the past century or so to become one of the most prominent creative fields. With the growth of businesses and the digital space and new developments in technology, the demand for graphic designers has grown immensely. Concurrently, freelancing has emerged as a viable alternative to pursuing part-time and full-time roles in a single agency at a time. This is because it opens up diverse creative and professional avenues for graphic designers who are looking to grow their portfolio and work of their own accord. It also gives them the exposure and opportunities to explore, experiment, learn and grow in this fast-paced world without being limited by particular roles or job expectations. Does a freelance career in graphic design fascinate you? Read further to learn more about the benefits, scope, tips, skills, jobs and best graphic design certifications in 2024.
You may have found yourself wondering: Why freelance in Graphic Design? Is there something that sets freelancing apart from all the traditional Graphic Design jobs? Here is a list of some benefits you can avail from freelancing in Graphic Design:
Work from anywhere – Isn’t this one obvious? As a freelancer in graphic design, you can work from any corner of the world as long as you have your laptop or system with necessary tools and software as well as a good internet connection! Your client base can be reached online and projects can be completed and submitted without any need of physical contact. There are no borders to this field and it opens up a lot of global opportunities for you. You can connect with people and clients across the globe, learn from them and acquire new projects irrespective of the location.
Grow at your own pace – If you’re used to working at your own pace, then freelancing in graphic design might just be your thing. You can learn new tools, technologies and graphic design programs as and when you wish. There is not much external pressure as compared to traditional jobs and you can take up projects when you feel ready. You are also free to reject the ones with deadlines that don’t suit you or discuss them mutually. Skill acquisition and career growth can be in your reigns completely.
Be your own boss – Freelancers have no superiors or bosses. They are their own bosses. They make their own decisions and acquire their own projects. If you are someone who likes their autonomy and is more comfortable holding themselves accountable rather than reporting to an authority, what better career choice than being a freelance graphic designer?
Have freedom and control – Freelance graphic designers have complete freedom to work on whatever they want and absolute control over the things they do. They can pick up work whenever they want, take breaks and focus on other things, have no fixed working hours, are not obligated to follow office etiquette, can work with only the clients they want and do not have to take orders from anyone.
Build self-discipline – In many cases, it’s easy to let loose when there’s no one supervising you. As a freelance graphic designer, you hold yourself accountable for all your tasks and projects. You monitor their quality and the time it takes to complete them. Thus, it is important to adhere to deadlines whether they be self-imposed or given to you.
Build a good relationship with clients – Building a client base as a freelance graphic designer can be difficult initially. But once you start attracting new clients and projects, it is imperative to retain them by building a warm, cordial relationship. Your existing client network will be highly beneficial to help you get more. Make sure you do not tarnish your image in the industry by misbehaving or being blacklisted due to an unwarranted delay in project completions.
Market your skills – New clients will not get to know about you unless you market yourself and your skills and grow your visibility. Flaunting your experience, skills and portfolio in a subtle manner can reveal an impressive profile to prospective clients and make people trust your expertise. You can gain credibility and traction in the industry. You must also make sure to set competitive prices on your services after a thorough market study.
Learn from feedback – Learning should never stop at any stage of your career, whether you’re only starting out or are a seasoned freelance graphic designer. Receive feedback on your work and be open to improving on your weak spots while honing your overall skills.
Work on soft skills – Soft skills are essential in any kind of profession and freelancing in graphic design is no exception to this. Politeness, a warm & friendly attitude, good marketing & presentation skills can go a long way in building a good image for yourself in the industry.
Stay updated – New tools, technologies, programs and trends are always emerging in the field of graphic design. You need to make sure that you are up to date with all of the latest developments to stay relevant in the industry. Your skill set should be dynamic and you should try to be a quick learner.
Build experience – Before you build your freelance graphic designer profile, you need to have some amount of experience in the field. This can be accumulated via internships and doing projects for free or at a minimal rate. There’s nothing better than grabbing every opportunity to build a portfolio full of quality experiences!
Build industry contacts – Building a good network in the graphic design industry can be extremely advantageous for your career. You can find like-minded professionals and clients by attending various webinars, conferences and events. It is highly advisable to foster collaborations and partnerships with people to grow your industry contacts.
While there are a good handful of skills required for being a successful freelance graphic designer, enlisted below are a few of them to help you get an idea:
Sound basic & advanced knowledge on graphic design principles – Concepts like vector art, logo designing, branding, print projects, video editing, animation, etc. are crucial to building a strong base in graphic design principles.
Being proficient with graphic design tools, technology, software – Mastering software like Adobe Photoshop, Adobe Illustrator, InDesign, Adobe After Effects, Figma, etc. is vital to building a successful freelance career in graphic design.
Creativity – Since graphic design is a wholly creative field, possessing a creative inclination is pivotal to being a good freelance graphic designer. Besides this, being original and authentic is important in this field.
Typography – Typography refers to the textual aspect of graphic design wherein elements like style, font, character arrangement, etc. are important.
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Modules covered in Graphic Design – Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Figma, InDesign, etc.
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A beginner in the field can charge the lowest cost for their services while it can grow to 3 lakhs per annum and even shoot up to as much as 8-10 lakhs with increased experience and contacts.
Kickstart your freelance graphic design career with the best graphic design course in Pune, Mumbai and online today!