College students today are aware that a traditional education will not suffice to fetch them good career opportunities in a fast-paced world. This is why a lot of them prefer to complement their college work with additional, skill-based courses that open a vast map of job prospects and an array of fresh perspectives as well as give them plenty of professional choices in the future. This article will explore some noteworthy courses that have the potential to equip college students with ample industry knowledge and relevant skills.
Digital Marketing – Digital Marketing has emerged as a dynamic and promising field, especially in the past few years. With almost all businesses branching into the digital realm, the demand for this constantly evolving domain has skyrocketed. Digital marketing is an umbrella term involving a wide range of components like Social Media Marketing, Search Engine Optimisation, Google Analytics, Content Marketing, Website Development, and many more. A good, well-rounded course in digital marketing would enable you to acquire holistic skills and knowledge in all of these topics while challenging you with real-life problems and creative approaches to solving them. If you are someone with a keen interest in marketing via social media campaigns, search engines, branding, websites, etc., this might just be the right course for you.
Graphic Design – Graphic Design is primarily a creative field, so anyone with an artistic inclination can find this to be just the right fit for them. Essentially, it synthesises text and visuals to produce an immersive piece or experience for the representation of particular concepts or ideas. It is a relatively fun and interesting means of communicating an individual, a brand or an organisation’s message. If you haven’t noticed already, Graphic Design is a ubiquitous form of communication, no matter where you look from the digital space to the physical world. The scope of this field is undeniably great, and a good Graphic Design course should teach you how to use all the essential graphic design softwares with ease.
Data Science and Machine Learning – You must have heard these terms being used increasingly often these days. Data Science is a broad field that combines principles from multiple disciplines, including Machine Learning, in order to study data and derive valuable insights from it for various purposes. Machine Learning is a predominantly prediction-based sub-field of Artificial Intelligence (AI) that helps machines learn from historical data and perform important functions without explicit human instruction. Concepts like Big Data, Deep Learning, etc. based on foundations of Data Science and Machine Learning are widely incorporated in nearly all industries. Every business relies on data, and data science makes the optimal use and understanding of this data possible. It is thus an indispensable field. On the other hand, predictive analytics and technology is extremely powerful and has tremendous value.
E-Commerce – Syntactically speaking, e-commerce has a simple definition. It refers to the buying and selling of goods or services, but in the online mode. With the growth of e-shopping websites like Amazon, Flipkart, Snapdeal and so many others as well as people increasingly relying on them for all their needs, e-commerce has emerged as a leading field in the past couple of decades. With this, it’s pretty clear that the scope and career options in e-commerce are only going to augment in the coming years.
Search Engine Optimisation – SEO or Search Engine Optimisation is the art of organically improving website rankings on Search Engine Research Pages (SERPs) in order to increase brand visibility and website traffic. To achieve this, SEO practices comprise a number of key aspects like keywords, link-building, backlinks, appropriate titling and meta descriptions, etc. It typically focuses on ways of optimising content and improving its quality. SEO is a great approach to gaining long-term, sustained success and credibility. It is also significantly cheap and cost-effective with a high Return on Investment (ROI) if done right. Businesses – whether big or small – are therefore prioritising it more and more these days. The authenticity and scope of SEO is going to see new heights for sure.
Social Media Marketing (SMM) – Who can deny the all-pervasive nature of social media? Since its advent, it has seen increasing traction and caught the attention of an incredibly large audience. Today, there are innumerable social media platforms that boast a tremendously huge user base, for example Instagram, Facebook, Twitter, Youtube, etc. What better place to carry out marketing campaigns and apply marketing strategies? With increasing competition, brands are focussing their energies into cross-platform SMM Campaigns as well as innovative, platform-specific marketing strategies. Every social media platform has its niche audience and unique features that need to be tapped by SMM experts to generate maximum results. If you think you’re adept with social media and want to further your passion for it, why not consider a career in social media marketing?
Brand Management – A business cannot get too far, particularly in the digital space, without good branding. Branding helps businesses stand out from other competitors and gives them the opportunity to have their own unique cause or story that helps users identify and relate with them. Brand Management focuses on carrying out and communicating this aspect to target audiences. It is concerned with anything that represents the message of a business or helps people associate something to a business, for example, product packaging, advertising tactics,user experience, customer relationship, etc. Since branding is crucial for all businesses, brand management is a pretty critical and interesting field to take up.
Content Marketing – Content marketing pertains to the practice of marketing through the creation, maintenance and distribution of content in any form – blogs, images, videos, emails, posts, stories, etc. The important thing to note here is that the content shouldn’t be arbitrary but focused, goal-driven, clear, concise, meaningful, fresh, appropriate, innovative, authentic and relevant. Evidently, this description encapsulates a voluminous amount of content types, channels and strategies. That’s exactly the idea. Due to the bulky and complex nature of managing and marketing content in so many different available ways and forms, content marketing is a field with extensive demand today. To the wildly creative and exploratory minds, what better career than one in content marketing?
Digifine Academy of Digital Education (DADE) is the perfect place to gain in-depth knowledge and international certifications for a massive variety of courses. Digifine has comprehensive modules taught by a highly experienced faculty using a practical approach. Not only do they offer a wide range of globally recognised courses with international certifications, but also give a 100% placement guarantee as well as post-course support to aid you throughout your learning journey. You can find some of their course details, modules covered, course features, fees and contact information.
Courses – Digifine Graduate Digital Marketing Program, Professional Digital Marketing Program, Executive Digital Marketing Program, Advance Graphic Design Course, Data Science and Machine Learning Program, E-Commerce Website Development Program, etc.
Modules covered in Digital Marketing – Search Engine Optimisation, Google Analytics, Affiliate Marketing, Programmatic Media Buying, Brand Management, Website Development, E-Commerce Management, Google Ads, Social Media Marketing, Content Marketing, etc.
Modules covered in Graphic Design – Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Figma, InDesign, etc.
Modules covered in Data Science and Machine Learning – Python Interpreter, Operators, Functions, Introduction to R Programming, Introduction to Machine Learning, Decision Tree, Deep Learning, etc.
Modules covered in E-Commerce – WordPress Setup, WooCommerce, Website Banners, Website Page-Builder, Order Management System, How To Convert Website into Hybrid Mobile Application, etc.
Features – 100% Placement Guarantee, Global Recognition, Courses designed by Industry Experts, Practical Learning, Conducive Environment, Comprehensive Modules, International Certifications, Post-Course Support, etc.
Fees – starting from 33,000/-
Contact – www.digifine.in
info@adbizit.com
+91 8879025425 / +91 8169004863 / +91 8108119678
Hurry up and add more skills to your portfolio with the best digital marketing institute in Mumbai!
Learning how E-Commerce helps a business grow, how to create a structured E-Commerce website to sell products/services, and the best advertising strategies for E-Commerce management.
Understanding how to create brand awareness and maintain positive reputation, reflecting core value of the brand through product/service offered to the target audience, learning about best techniques used.
Understanding how to conduct market research and how it helps in formulating optimum marketing strategies, learning data analysis and programming languages and implementing the insights derived into advertising.
Understanding decision making and goal planning in top management of major companies, learning the significance of strategic management in marketing, and formulating and implementing best advertising strategies.
Understanding the use of automation to buy advertising space on the internet, how to use Real Time Bidding, Media Planning and Pixel Setup best practices, learning to create Youtube Ads.
Learning to create structured and professional websites using the most used industry software, setting up and customizing websites, using plugins and effective techniques to engage and capture consumers.
Learning HTML codes for creating and structuring websites, learning CSS, best HTML practices for Search Engine Optimization.
Section 1: Introduction to UI/UX
1.1 Define UI/UX:
Explanation of UI (User Interface) and UX (User Experience) | Importance of a user-centric approach in design
1.2 Importance of Design:
How effective design enhances user perception and interaction | Case studies demonstrating successful design impact
Section 2: Understanding the Audience
2.1 User Personas:
Creating and understanding user personas | Influence of personas on design decisions
2.2 User Journey:
Introduction to user journey mapping | Understanding user expectations during website navigation
Section 3: WordPress UI/UX Environment
3.1 Explore the WordPress Dashboard:
Guided tour of WordPress dashboard | Purpose of various sections (editor, customizer)
3.2 Theme Selection:
Choosing a theme aligned with brand and goals | Highlighting themes with good UI/UX practices
Section 4: Wireframing and Prototyping
4.1 Introduction to Wireframing:
Importance of wireframing in design | Hands-on using tools like Balsamiq or Sketch
4.2 Prototyping:
Introducing prototyping tools for interactive designs | Role of prototypes in testing and refining user experience
Section 5: Typography and Color Theory
5.1 Typography Basics:
Choosing readable fonts | Typography’s contribution to overall design
5.2 Color Theory:
Teaching color theory principles | Guiding students in choosing a color scheme
Section 6: Layout and Composition
6.1 Grid Systems:
Introduction to grid systems for layout | Maintaining consistency and alignment
6.2 Visual Hierarchy:
Techniques for establishing visual hierarchy | Guiding users through content
Section 7: Interactive Elements
7.1 Buttons and Call-to-Actions:
Design principles for buttons and CTAs | Role of interactive elements in guiding user actions
7.2 Forms and User Input:
Best practices for designing user-friendly forms | Importance of feedback during form submission
Section 8: Responsive Design
8.1 Mobile-First Design:
Designing for mobile devices first | Using media queries for responsive design
8.2 Testing on Various Devices:
Demonstrating how to test designs on different devices | Utilizing browser developer tools for testing
Section 9: WordPress Customization
9.1 Customizer and Theme Options:
Using WordPress Customizer for live preview | Theme options for further customization
9.2 Widget Areas:
Explaining widget areas for adding dynamic content | Encouraging experimentation with widgets
Section 10: User Testing
10.1 Usability Testing:
Introducing usability testing concepts | Gathering feedback from potential users
10.2 Iterative Design:
Emphasizing iterative design based on user feedback | Implementing improvements in design
Section 11: WordPress Plugins for UX
11.1 SEO Plugins:
Importance of SEO and recommended plugins | Impact of SEO on user experience
11.2 Performance Optimization Plugins:
Introduction to Performance Optimization Plugins | Discussion on page speed and user satisfaction
Section 12: Portfolio Showcase
12.1 Project Showcase:
Assigning a project for designing the various brand brochures & websites | Encouraging students to showcase their work in a portfolio format
Section 13: Feedback and Critique
13.1 Group Critiques:
Conducting regular group critiques to discuss design choices | Encouraging constructive feedback and learning from peers
Section 14: Stay Updated
14.1 Industry Trends:
Discussing current UI/UX design trends | Encouraging exploration of design communities and resources
Section 15: Resources and Further Learning
15.1 Introduction to Design Tools:
Overview of design tools like Adobe XD, Figma (emphasizing Figma in
this course) | Hands-on exercises to familiarize students with Figma
Section 1: Introduction
Create a Black and White Image | Quickly improve images with Camera Raw | Speed up Photoshop | Discover Panel – Find hotkeys and panels fast!
Section 2: Get Started
Use Photoshop’s interface efficiently | Customize your workspace | Create a new project | Open images in Photoshop | Save your Photoshop work | Export your work in Photoshop | Get around Photo- shop fast-zoom-pan | Use the History Panel to fix your mistakes | How to use Undo in Photoshop | Resize an image | Crop and straighten photos | The proper- ties panel
Section 3: Layers Part 1
What Are Layers | Start Using Layers | Use the Layers Panel | Move Layers | Arrange Images Quickly | Layer Opacity vs. Fill
Section 4: Layers Part 2
Layer Types Explained | Customize the Layers Panel | Identify Layers | Filter Layers | Manipulate Layers – Free trans- form | Use of Blending Modes | Lock Layers
Section 5: Selections Part 1
Selections explained | Rectangular Marquee | Elliptical Marquee | Layer masks | Combine 2 images with layer masks | Quick Selection Tool and Magic Wand | Make an orange purple | Change the color of a t-shirt
Section 6: Selections Part 2
Lasso Tools | Pen Tool Overview | Direct & Path Selection Tools | Quick Mask Mode | Color range – Select a Color in a Photo | Remove Background | Save and Load Selections | Select and mask hair
Section 7: Raster Layers
Use the Brush Tool | Soften Skin Imperfections | Use the Eye Dropper & Swatches | Resolution vs Image Size | Color Replacement tool – Replace Color
Section 8: Shape Layers
Create Shapes | Modify Shapes | Use Custom Shapes | Design Shapes | Generate Guides from Shapes | Place Images in Shapes Clipping Mask vs Layer Mask vs Vector Mask
Section 9: Artboards
Introduction | Find out how artboards can help you | The hidden value of artboards | Creating and resizing artboards | Duplicate artboards and using guides | Export- ing artboards
Section 10: Creative Layer Styles (Effects)
Introduction | Download and Scale Layer Styles | Create Gold Text Effect | Embed Text in Photos-displace | Use Global Light | Neon Effect
Section 11: Work with Smart Objects
Smart Objects Explained | Linked Smart Objects | Create a realistic mockup | Filters with Smart Objects
Section 12: Repair Your Photos
Remove Skin Issues (Spot Healing Brush, Healing Brush) | Remove Watch and Necklace (Clone Stamp Tool) | Clean Up Face Imperfections (Frequency Retouch- ing) | Remove anything from photo (Con- tent Aware Fill) | Move People in Photos (Content Aware Tool) | Dodge, Burn, Sponge tools | Remove Red Eyes from Photos | Patch Tool
Section 13: Actions
Create an action | Resize lots of images
Section 14: Text Layers
Text layers explained | Font types | Get New Fonts | Learn Typography Best Practices | Combine Fonts | Identify a Font | Stay consistent in your projects – styles
Section 15: Adjustment Layers
Solid-Gradient-Pattern | Enhance faded photos | Change object color-Hue-Saturation | Change Environment – Color Balance | Black n White, Color mixer, Photo filter | Lookup Tables-LUTs
Section 17: Camera Raw – Edit Your Photos
Camera Raw – introduction | Raw image format vs JPEG | My workflow in Camera Raw | The two keys to camera raw edits | One-click wonders in Camera Raw | Graduated filter and the before/after shot
Section 18: Cloud Documents
What are cloud documents? | Saving to the cloud vs locally (on your computer) | Version history | The biggest drawback with cloud documents
Section 19: Effects
Reshape faces | Create a lens flare | Blur & Blur Gallery
Section 1: Introduction
Introduction to Figma Essentials training course | Getting started with Figma training | What is Figma for & does it do the coding? | What’s the difference between Ul and UX in Figma | What we are making in this Figma course | Class project 01- Create your own brief
Section 2: Wireframing – Low Fidelity
What is Lo Fi Wireframe vs High Fidelity | Creating our design file & introducing frames
Section 3: Type, Color & Icon Introduction
The basics of type & fonts | Rectangles Circles Buttons Rounded corners | How to use color | Strokes plus updating color defaults | Object editing and how to escape | Scale vs Selection Tool | Frames vs Groups | Class project 02- Wireframe | Where to get Free icons for Figma | Matching the stroke of our icons | How to use Plugins in Figma for icons | Class project 03 – Icons
Section 4: Pages
How to use Pages
Section 5: Prototyping – Level 1
How to prototype | Prototype animation and easing | Testing on your phone with Figma Mirror | Class project 04 – Testing on your phone
Section 6: Animation Level 1
What is Smart Animation & delays | Class project 05 – My first animation
Section 7: Commenting
Sharing & Commenting on Figma file with Stakeholders | Share editing with other UX designers in Figma
Section 8: Moodboard – High Fidelity
How I get inspiration for UX projects | How to create a mood board | Class Project 06 – Moodboard
Section 9: Columns
How to work with Columns & Grid
Section 10: Colors
Color Inspiration & the eyedropper | How to create a color palette | How to make gradients | How to create & use Color Styles | Class Project 07 – Colors & Columns
Section 11: Text & Fonts Advanced
Font on Desktop vs Browser Figma | What fonts can I use plus font pairing in Figma | What common font sizes should I choose in web design | How to make Character Styles | Lorem ipsum & Placeholder text | Useful things to know about text | How fix missing fonts | Class project 08 – Text
Section 12: Drawing
Drawing tips and tricks | Squircle buttons with ios rounded courses | Boolean Union Subtract Intersect Exclude Pathfinder | What is the difference Union vs Flatten Figma | Class Project 09 – Making stuff | Smart Selection & Tidy up
Section 13: Working with Illustrator
Do you need to know Illustrator with Figma
Section 14: Images
Tips & tricks for using images | Masking Cropping images | Free image & plugin
Section 15: Working with Photoshop
Do you need Photoshop for UX Design in Figma? | Class Project 10 – Images
Section 16: Autolayouts & Constraints
Autolayout & Constraints | Class project 11 – Buttons | Auto Layout for spacing | How to use constraints | Combining Nested frames Auto Layout & Constraints | Adding Text Box Autoheight to Autolayout | Class Project 12 – Responsive Design | Nice drop shadow & Inner drop shadow effects
Section 17: Effects
Blur Layer & Background Blur & Image Blur | How to make Neumorphic ui buttons | Class project 13 – Effects
Section 18: Saving & History
How to save locally & save history
Section 19: Components & Instances
What are components | Updating & Changing & Resetting your components | You can’t kill main components | Where should you keep your main components | Intro to the forward slash / naming convention | Class Project 14 – Components
Section 20: Variants
How to make component variants | Another way to make variants | How to make a Multi Dimensional Variant | Class Project 15 – Variants
Section 21: Making a form
How to make a form using variants | Class Project 16 – Form | Putting it all together in an desktop example
Section 22: Prototyping – Level 2
How to add a popup overlay modal | How to make & prototype a tool tip | What are Flows | Slide in mobile nav menu overlay | Class project 17 – Prototyping | How to pin navigation to top | How to make horizontal scrolling swipe | Automatic scroll down the page to anchor point
Section 23: Animation & Micro Interactions
The difference between animation & micro interactions | Animation with custom easing | Class Project 18 – My Second Animation Make animated transitions | Class Project 19 – Page transition | Micro interactions using interactive components | Micro interaction toggle switch | Micro Interaction burger menu turned into cross | Class Project 20 – Micro interaction
Section 24: How to share you document
Talking to your developer early in the figma design process | Sharing Figma with developers & engineers handoff
Section 1: Introduction
What is Graphic Design? Introduction to Adobe Illustrator | Vector Graphics vs Raster Graphics
Section 2: Basics
Interface Overlook | Create and Save New Document | Customize your workspace | Navigation – Zoom Tool & Pan Tool
Section 3: Working with Objects
Selection Tool | Transformations | Group, Ungroup | Copy, Paste, Paste in Place | Basic Shapes | Shape builder tool | Path- finder | Aligning and Distributing Objects
Section 4: Drawing
Direct Selection Tool | Pen Tool | Anchor point Tool | Pen Tool alternatives | Curvature Tool | Symmetrical drawing | Concentric drawing techniques
Section 5: Appearance of Objects
Stroke settings, width tool | Swatches | Gradients | Layer Panel | Appearance panel | Effects | 3d
Section 6: Brushes
Calligraphic Brushes | Scatter Brushes | Art Brushes | Bristle Brushes | Pattern Brushes | Image Brushes | Strokes on image
Section 7: Images
Working with Images | Preparing simple images for tracing | Preparing complex images for tracing | Image Trace
Section 8: Type
Types of Typefaces | Character formatting | Paragraph formatting | Using Text styles
Fonts | Variable and SVG Fonts | Touch Type | Type on a Path | Type and Shapes | Warp Text | Create Outlines from Text | Image within Text | Text Wrap
Section 9: Advanced Techniques
Introduction to Masking | Clipping Mask | Opacity Mask | Recolor Artwork | Puppet Warp tool | Symbols | Symbol Tools | Dis- tort and Transform tools | Graphs | Blend- ing Objects | Creating Patterns | Refining Pattern Design | Gradient Mesh | Freeform Gradients | Perspective-Intro | Perspective Drawing | Transform Tools (scale and shear tool) | Transform each effect
Section 10: Artboards & Export
Artboards | Saving work for Print | Saving work for Web | Export for Screens