Best Programmatic Advertising Courses in 2024
The digital landscape has passed through several stages of evolution over the past few years. 2024 has brought a major increase in Artificial Intelligence and Machine Learning-powered strategies, a central one being automation. Programmatic Advertising is the process of automated buying and selling of online ad space. It goes way beyond the limited scope of traditional digital advertising with its incredible flexibility, cost-effectiveness, and algorithmic tools. It has publishers and advertisers at both ends of the entire process, who respectively make use of Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs). In this fast-paced digital age where all agencies are trying to stay at the top with the latest technologies and techniques, Programmatic Media Buying is a highly sought-after field. It is a field with incredible potential in the future. Become a skilled professional in the field with some of the top programmatic advertising courses listed below:
List of the Best Programmatic Advertising Courses in 2024
Digifine Academy of Digital Education (DADE):
Digifine is the only digital marketing institute in India that provides a classroom course with Programmatic Media Buying as a key module. Here, you get practical digital marketing training from highly experienced trainers and industry experts who guide you through comprehensive course modules and live projects. At Digifine, you will find more modules besides Programmatic Advertising that are not available anywhere else in the country. To name a few: OTT Advertising, Strategic Management (with international certification from IBMI Institute in Berlin, Germany), Data Science (Marketing Analytics). Your digital marketing classes will have a friendly and encouraging environment and the trainers will be extremely supportive in giving you the boost you need to come up with original ideas. Along with incredible industry exposure, you get professional and international digital marketing certifications by the end of your course. Advance your career in Programmatic Media Buying with a 100% placement guarantee and post-course support from the best digital marketing institute in Andheri, Mumbai & Pune.
Courses – Digifine Graduate Digital Marketing Program, Professional Digital Marketing Program, Executive Digital Marketing Program, etc.
Topics covered in Programmatic Advertising/Media Buying – Understanding Real-Time Bidding (RTB), Programmatic Media Planning, How to Create an Advertiser, How to Create Programmatic Campaign, Create Youtube Ads and Live Items, etc.
Other Course Modules – Remarketing / Conversion, Facebook / Instagram, Linkedin, Social Media Optimisation, Online Reputation Management, Search Engine Optimisation, Google Analytics, Influencer Marketing, Programmatic Media Buying, Brand Management, Data Science (Marketing Analytics), Website Development, E-Commerce Management, Google Ads, Social Media Marketing, Content Marketing, etc.
Features – 100% Placement Guarantee, Global Recognition, Courses designed by Industry Experts, Practical Training, Friendly & Encouraging Environment, Comprehensive Modules, Professional & International Certifications, Post-course Support, Highly Experienced Faculty, etc.
Udemy:
Udemy is a platform that offers a multifaceted online programmatic advertising certificate course that offers you extensive knowledge about the workings of the entire advertising process. You will be able to know about the smallest details while advancing your career in the digital marketing field.
Courses – The Complete Programmatic Advertising Course 2024, Introduction to Programmatic Advertising, etc.
Course Modules – Evolution of Display Advertising, Programmatic Advertising ecosystem, Programmatic Media Buying methods, Tactics & Operations for Advertisers, Programmatic Advertising formats, etc.
Features – on-demand video lectures, access on mobile and TV, certificate on completion, lifetime access to content, 5+ hours of training, well-structured course, 30-day money-back guarantee, etc.
Hubspot Academy:
Hubspot Academy doesn’t necessarily have a full course on this topic, but it does offer a short free lesson that equips you with the basic programmatic advertising knowledge. In this, you can learn its workings and about the various channels to perform programmatic media buying.
Courses – Programmatic Advertising free lesson
Course Modules – How programmatic advertising works, Difference between programmatic advertising platforms, Different programmatic advertising channels.
Features – free lesson, 3 videos, 12 minutes, taught by renowned content creator.
LinkedIn Learning:
LinkedIn Learning is a massive platform with diverse course on various topics pertaining to digital marketing, one of them being Programmatic Media Buying. Learn about how programmatic ads work right from the fundamentals and basics with a short and concise beginner-level course in the online mode.
Courses – Programmatic Advertising Foundations
Course Modules – Audience Data Segmentation, Data Foundations for Programmatic Advertising, Programmatic Process, Dealing with Ad Fraud, etc.
Features – 1 hour 14 minutes course, beginner level, learn fundamentals, etc.
Coursera:
Learn how to develop programmatic media buying strategies with exhaustive courses from Coursera. Utilize their free tools like Taboola to create your advertising campaigns and master the formulation and implementation of programmatic marketing strategies.
Courses – Programmatic Advertising
Course Modules – Native Advertising, Connected TV Advertising, Targeting, Cookies and Contextual, etc.
Features – assessments, shareable career certificate, 6 modules, experienced industry experts as lecturers, hands-on projects, 11 horse course, flexible hours, beginner level, free tools, etc.
Get placed into the top programmatic advertising companies by mastering essential skills and concepts from the best digital marketing institute in Andheri, Mumbai & Pune.
FAQs
The duration of Digifine Academy’s Graduate Digital marketing course which includes the programmatic media buying module is 9-10 months.
Programmatic Marketing is not too popular as a course, which is why it can be difficult to find resources to get started with it. Digifine’s digital marketing classes with programmatic media buying can be a great place to master the basics and advanced concepts of this topic. You can learn from highly experienced faculty who use a practical approach and comprehensive modules for training. By the end of the course, you will also receive several certifications, post-course support as well as a 100% placement guarantee to secure your career in programmatic buying.
AI and automation are taking over the digital marketing world. With this, the scope of techniques like programmatic media buying has also shot up immensely. It is a highly in-demand subject that requires more skilled professionals to step into the industry. If you want a rewarding career in the digital marketing and advertising industry, then programmatic advertising is definitely worth your time and efforts.
The average salary in programmatic ad buying is 8 LPA, which can go lower or higher depending on your experience, expertise and performance.
Programmatic display advertising is not necessarily easy or hard, but it is definitely a rewarding career. With comprehensive training from Digifine’s digital marketing courses, you can learn programmatic advertising from A to Z with live projects as well as industry exposure. It can prove to be a challenging as well as highly enjoyable subject for you!