What Is Search Engine Marketing(SEM) ? Benefits OF SEM
Search Engine Marketing(SEM) is a very effective way for businesses to reach new customers, increase revenues, and reduce acquisition costs.
Search Engine Marketing is the process of escalating website visibility on search engine results pages (SERP) through Google Ads.
SEM is commonly referred as PPC (Pay Per Click) Advertisement , Because of usage of paid search methodsLet’s go through some abbreviations before you start with Google Ads
Impressions — How many times your ad was visible on a screen in a viewable position.
CPC (cost-per-click) — How much you pay when someone clicks your ad.
CPM (Cost per thousand impressions) — How much Google charges you for thousand impressions in case of display network ads and some format of video network ads.
CTR (click through rate) — The number of clicks you got to your website from people that saw the ad.
Benefits of SEM:
01.Reaching out to your audience when they are actively searching for your product or services. Showing your ad to the relevant audience at the right times can boast up the sales for your business.
02. Instant brand awareness in Search Engines As we all know SEO takes a lot of time to rank on the First page of Google Search Engine but in Contrast SEM can position you at the top of the SERP page immediately as soon as your ad is active. A business that has no current visibility or brand recognition can instantly get some attention. Depending on the budget and goal you can easily be visible to a large number of audience.
03.Flexible Budgeting: SEM Activity is very easy, It’s easy to start with an ad, Test things out. See what works. Keep costs low if you have a very limited budget. Then as revenues go up increase the number of ads. Remove ads that aren’t working. Make major changes in your campaigns. Increase your campaign total or daily ad spend, you can set a daily budget of as low as Rs.100.
04.It Reaches Your Prime Target As Google Ads has given a targeting option, We can select Targeted audiences that we want to showcase our ads. (i.e. A camera product can target who is interested in photography, adventure, travelling) As compared to traditional marketing it won't be possible to select exact Audience