Benefits Of Social Media Marketing.
More than 4.5 billion people are using the internet at the start of 2020.
Active social media users have passed the 3.08 billion mark with this number increasing by more than 9 percent (321 million new users) since this time last year.
Nearly 60 percent of the world’s population is already online, and trends suggest that more than half of the world’s total population will use social media by the middle of this year.
By 2021, the total number of Social Media users is expected to reach 3.09 Billion. These numbers tell you that the target audience for your product or service is available on these Social Media platforms. Which is why it is important to leverage social media as a marketing tool. Targeting this audience through Social Media has become one of the essential aspects of Digital Marketing. 90% of businesses that do Social Media Marketing have observed a marked increase in their business exposure.
01.Exposure of larger Audience:
There are millions of people using social media platforms. It’s a great opportunity for your business to reach a large pool of people that are interested in your products or services. As facebook has 2.6 billion monthly active users. So you can easily imagine how social media is very essential for your business. As number of active users are expose by your ads and activity
02.Brand Building: One advantage of social media marketing is the ability to build your brand. When you connect with interested leads, you expose them to your brand. The ability to post organic content for free allows you to build brand recognition repeatedly with your audience. This builds brand loyalty. The more people get exposed to your brand, the more they become familiar with it. Brand familiarity leads to more conversions down the line because people tend to buy from brands they know well.
03. Increase Brand Awareness: If you want to Build a brand or Brand visibility Social media is the best way to do that. Every Content you share is key for a new audience to build up your brand. You’re easily able to Pitch your brand, engage with a Broad Audience, Solve their queries.
04. Monitoring of Performance: The Most advantage to social media marketing is the ability to Evaluate your performance. Whenever you start a marketing campaign, you want to know how it's going. Social media platforms make it easy for you to track your campaign to Success rate.You can determine how many people see your posts, comment, like, share, and more. If you run an advertising campaign, you can view metrics for that, too. You’ll see metrics like impressions, clicks, and conversions. When you can evaluate your social media strategy’s performance, you can optimize it and improve it to drive better results.
05. Insights: You can also use social media to gain valuable information about your customers that will help you make smarter business decisions. For example, social listening allows you to discover how people feel about your company and brand. With social listening, you can uncover conversations about your business and answer questions about your offerings. What do people like about your business? How can you improve your products and services to better meet the needs of your target audience? Understanding the answers to these questions can your business stand out from the competition and reach more people.
How to Start Social Media marketing?
Did you know Social Media - Youtube, facebook, Twitter, Instagram - some of the most popular sites , There are almost 100 Million Active User daily.
Step 1:- Select Right Social Network Whether it is Facebook, Instagram, LinkedIn you’ve to select the right social media, there are many social sites, but all of them are not suitable for every business. Suppose if you're a B2B the chances of LinkedIn is Best as well as Twitter is Best. If you're in B2C then Facebook/Instagram also youtube Goes well for you. Funny Fact is that for B2B & B2C youtube works for both. Next is what your creativity creates. Suppose someone is good with video creation then Youtube is best, from youtube you can generate long traffic to your website , Because Facebook people generally don't search over whereas on youtube people search all day long for videos. Where if you want to target an older audience then Facebook is perfect social media for you, Whereas for the younger demographic Instagram & Snapchat is perfect.
Step 2 :- Start Creating A Content Complete your Profile with all the details like Name, Description, Email Address everything related to your company or What is your page all about. After that start creating Content, But suppose you're not sure what you should create then Check out to your Competition what they're doing. Depending on your competition research you’ll get an idea what content works and what you have to go with.
Step 3 :- Build Connections Start Building Connection on social Media, help someone when they ask some question also if you have any kind of articles that are related or having value to share , share it with your network. Every time you have to respond to a question if you know that, that’s how you engage.
Step 4 :- Don’t Count the Followers Making millions of followers doesn't make sense, how much they are engaging that's make sense because social media has a algorithm if you have one million followers but engaging are only thousands that’s a bad engagement rate, on social media platform engagement is an important element, For every business connections are very Important.